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Show We Ask the Attention of Every Reader , of This Paper Today K By J. R. HAMILTON Former Advertising Manager of Wanamaker'a, Philadelphia Ninety-six per cent of all the people in the United States earn less than $2,000 a year. Therefore it behooves every one of you to learn to read this paper day by day with two purposes. One, that you may post yourself upon the general news. The other, that you may post yourself upon the advertising news. The day Is past when anyone can afford to overlook this second sec-ond feature. It is the road to economy in every home. There isn't a day passes when money cannot be saved or when better goods cannot be bought for the same money simply by following carefully the advertising news that is published here. The reason for this is very simple : advertising is the cheapest, cheap-est, quickest and best method of salesmanship that has yet been found. Therefore the most progressive merchants advertise. And naturally, when you want the cheapest or the best article of any kind, it is fair to assume that the most progressive men will have it for sale. Every shrewd merchant advertises in this paper because there are thousands of you readers eager to see his advertising when it appears. He knows that you aro looking for whatever good merchandise merchan-dise news he has to offer. And if any merchant so far discounts your value to him as not to advertise in the paper you read, you con equally well afford to discount his value to you. , ''If any merchant is so careless as to overlook the great combined com-bined purchasing value of thousands of you readers every day, the chances are he is overlooking many a good merchandise value when it comes his turn to go into the markets and buy. So learn, not only to read the advertising news in this paper every day, but learn also to rely upon it for everything you need. There isn't one family that cannot reduce its cost' of living at any time simply by carefully reading and buying entirely through the advertising pages of this paper day by day. (Copyrlsbted.) ' |
