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Show Why Two Halves j Equal Two Whole in theCigar Trade In tho January American Mr.gozlno k is an article called Moklng Money 1 Out of TootBteps, In which tho writ- I or mentions some curious facts in X regard to placing a storo in tlio path Y of tho customer. f "Tho company has stores on botn W sides of Hroadway at a number of k important street intersections, for I example, nt West Forty-second street I and nt West Sovcnty-second street. Y Why Imvo two stores so closo togeth- or? Why not do all1 tho business of V tho two stores under ono roof and save tho rent? A "Tho answer is that ft man will A not, ordinal lly, cross tho street to I buy n cigar or nny other article so Y generally sold as cigars. Tho tendon- V cy of a pedestrian is to keep on tho . V side of tho street where his business A or destination is. Ho lives on tho I w,cst sldo of Brondway, wo will say X and unless ho has somo reason for Y crossing over "no will walk nlong Broadway If ho docs walk a'flng it on tho west sldo. Bather than to y cross tho street to buy a cigar ho will continue on his way a. block or two farther, until ho finds a cigar counter along hla regular route. It i tho cigar company wero to s'liut J down Its storo on ono sldo of Broad- j way nt Sovcnty-second street, tho 5 storo on tho opposlto corner would J not double its gross business In con- t sequence. To tho contrnry it would 4 show a very trifling increase. But 4 the closing down of a store next door j would mako n big difference t "This company oven knows tho op- j proximate ratio between tho mass of I passing pedestrians and thoso who ' will' wish to uso a tolophono. For' J that reason all of tho company's J stores hao pay telephones on tho counter to attract men lnsldo. A certain ratio of all who "omo In to , tolephono buy cigars before going ; out." J |
