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Show "Wchavc yearly advcrtlslngcontracts with the Sidney Stevens Implement Co. and Itltcr Uros. and arc on a deal for other of like kind. These contracts con-tracts call for weekly or scml-wcekly changes and In certain instances for special positions. This Is advertising In tho right way and in the way to insure results. An ad., dropped In occasionally oc-casionally counts for little or nothing It's tho continuous ad., written and set attractively and changed frequently frequent-ly that brings the return for money expended. It matters not how small or largo the ad. majbe, jou must keep cverlast Ingly at It. The average mei-cliant mei-cliant seems to go on the idea that when business Is good ho can afford to advertise, when he should have tho opposite idea. Advcitiseln tho right way when business is dull and jou will be surprised at the number of dollais that will be brought from their hiding places. And another thing advertise something staple, not old stock which people don't want; advertise something some-thing up-to-date at jour closest price andjw hen customers como to j our store sell them that and cverj thing else In the shop. Advertising -will bring custom, but jour clciks must sell the goods a newspaper can't do it all. The remarkable success of the firms mentioned above evidence the result of advertising combined with the hustling qualities also necessary. |