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Show Newspaper Advertising Ivocates use of Newspaper Publicity tn nn Intorvlow today, Mr. Warren right, President of tho Calumot king Powdor Company tho lnrgost king Powdor Company in tho arid, strongly advocated tho uso of wspapor advertising, and points to lumot's success as proof of his itoment. Sales zy2 Times As Much "Calumot salos aro 1xh times as ich as any othor brand" stated Mr. right, "and wo attribute this to our .'Ish uso of nowspapor spaco. Wo llovo that tho nowspapor Is tho )st direct medium wo can uso In ttlng our mossago across to tho usowlfo and wo know from our ox rlonco covorlng thirty years, that o housowlfo will rospond to nows por advertising quicker than sho 11 to any othor form of advortls v- " I Newspapers Protect Readers. "Tho housewives havo confidence In, wspnpei advortlsoments becauso ay' know that tho nowspapers sot high standards for tholr advortls-3. advortls-3. It Is for that reason that the usowlfo looks to tho nowspapor for formation on products in which sho Intorostod." o |