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Show WANAMAKER IS OPTIMISTIC John Wnnamakor, conceded to bo ono of tho shrowdoit merchants of tho pronent time, Is today ono of tho most optimistic. Ho gives oxprosslon to tho belief that an ora of prosperity Is close nt hand and will continue for n long time to como. In ovldonco of his conllilonce In returning prosperity, Mr. Wanamakor has Incroasod his advertising appropriation, In ordar that hU storo may rent) their portion por-tion of the Incroasod trade. Mr. Wanamaker, former postmaster nnd a merchant prince for tho past docado, Is not nlono in looking upon conditions optimistically, but his opinion Is shared by other mtn promlnont In llnnnco and trade. "Iluttlness revival week," said Mr. Wanamakor, "I think will bo oxpand-ed oxpand-ed Into n builnees revival of years and years. I have more faith In America today and more expectations tor the future than at any tlmo In my sixty yoars as a morohant. "There will be plenty of work for all If we show our faith, not by rolaxlng our monoy Inour pockets, but hy making mak-ing needed Improvements, starting to build and rebuild, buying nnd selling putting to work our onorglos, our brains, our moneys ovorythlng we have for tho good of tho country." "Instead of curtailing our advertls- - - - ---- -. ww-'-m- ww-w 'WW 9 'i'.i'MMInf'Hii Ing wo aro enlarging it. Instead of standing put on our stores us thoy have boon, wo are rcllttlng, rearranging, rearrang-ing, rebuilding and Improving them. To do this wo hnvo glvon employment to lnrgo bodies of meehnnlcs and othors day and night." o |