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Show Maxwell Car I Big Success of Past Year Maxwell Company, Detroit, Puts Out the World's Biggest Auto Adv. K Kiiormoiis Production of Maxwell "iWs" I'luniii'il for Coming Ik Ycnr-tiO.OOO Cars V' lie the Outpiil. It Wo aro printing In another section le of today's edition, the largest ntito- m mobile ndvertismont that hns over np 14 penred In a newspaper. This ndver- ; tlBment of tho. Maxwell "25" $750 car, K ' Is known In newspaper parlance ns Wi a "doublc-.truck" mid la soldom used 1 1 . except by tho biggest motor car mnnu- I'i ' fncturors. Homo Idea of tho tromen- M t dous 'cost of tho Maxwell advertising a ' campaign enn be gained when it is '; known that 2,000 newspapers or n I'a total of 4,000 full pages of newspaper ft spaco are being used at one time. Ma The success of tho Maxwell "25" Be $7C0 In tho past year has bcon one of thu leading topics of conversation in Wy the auomobllo world In tho past few fi months. No otlior motor car concern has over before built and shipped ' " ,' 30,000 cars In the ilrst year of Its ex- fa i Istoncc. As will ho remembered the -. present Maxwell Compouy took over I the assets of the old United States '- ' Motor Company over ti year ago. Cars I' ; were first turned out In small nunn- " titles In July 1Q13, and tho production I , ,, has Jumped 'ahead until Maxwell fnct-H fnct-H J orles are now shipping 200 curs per '$ dny. '.), A Trained Organization r. Jp Probably t)io best reason for the H ; fii phenomennl snecess of tho Maxwell H ,f product beyond the wonderful value H ,H:- offered In the $7G0 car, Is tho organl- IvwL zatlon and- factories of tho concern. H'sil! 1''vc U'K factories In the cities of De- J trolt, Dayton 'and Newcastle, from tho jKT , chain of manufacturing units whore Mi My every part of tho Maxwell "25" la MBP built. Tho combined floor spaco In all iflV. Maxwell plants amoUnts to 2,084,048 & squaro feet and tho laud occupied by Hafn, buildings Is 241.5 acres. Tho total XL.- numobr of mon employed when tho HJfifafi factories are running full tilt Id 15.000. Hlfe To aPIrcclnte tho hugq scale on jP- which Maxwell cars arc manufactur-H3ft manufactur-H3ft ed It Is necessary to personally visit nn ono of tho factories, where the cars EStn arc being turned out. Solid tralnload Hjw'A shipments of motor cars somo of Hfin them 30 and 40 freight cars In length Hiwd! t0 " B'"K'0 dealer aro common IB sights at tho Detroit plant of tho'MaX-HjEWp tho'MaX-HjEWp we" Company. To accommodato this wp; heavy shipping, an ImmciiLo loading Mate! platform runs the full longht of tho HhB1 factory building r.nd tho cars nro shlp- Bt ."J ped at all hours cf the day. One of Hwm lll 1,ltorcBtlnB features of quantity HiS"? shipments In the manner of which Hwlil frelghU'.Cnr spaco is economized by ISv tho "doublo-docklng operations." Dy HlEfiS ' removing tho wheels from tho nuto- E-23 mobiles, and building sub-platforms Wp in tho cars, It Is posslblo to ship six HSfH automobiles in n 30 feet car and eight fttr in a forty foot, car. MM'" . y"Safctj yirsr HV As a 'measure to provent accidents K - and tho safe-guarding- of human lives, tely the Maxwell Company has built tost-In tost-In Ing tracks on Its grounds nt Dayton fY and Detroit, and no car Is allowed to fit.: . lcavo tho factory precincts. This does flb away with reckless driving through Bnh tho city streets and at tho same tlmo BL affords an equally sovora test to tho Hp car. Lj "Safety First" mcthoflB nro carried $ out to tho last degrco in tho factory IjK buildings. All dangerous maclilncry fta is provided with Bafety guards and 'P every .prccaut.on Is taken to protect Imm& tho lives of workman. Prevention against, tiro loan is obtained by the installation in-stallation or nil automatic sprinkling system covering all plants. In addition to the Bafety dovlccs, every care Is taken to provldo healthful health-ful working conditions for tho thousands thou-sands of Maxwell workmen. At tho big Detroit plant, a finely lighted rcs-f. rcs-f. taurant covering G.000 squaro foot of 4 floor space affords excellent food, at n price slightly above cobU Facilities for taking care of 1,000 raon nro pro-( pro-( vlded in tho restaurant. Rigid Inspection . no of tho greatest surprlsdso to tho ti N avorago layman who Is visiting a, big ) automobllo factory for tho first time Is tho amount of caro used In tho construction con-struction of enrs, To tho average man, quantity and quality do not seem - P to belong together. Yet when he IbHb , tho big Detroit plant of the Maxwell Motor Compnny ho finds tho biggest dopnrtments turned over entlroly to " tho Chief Metallurgist and IiIr staff. Hord every partlclo of material that s goes into the makeup of tho Maxwell f "25" Is carefully tested out before be ll Ing approved for production purposes. j Special tests aro provided for boh the J, raw material and tho Mulshed products I such ns axles anil springs, Finished tf parts tiro .allowed to pass only after E the most rigid Inspection WJpr'these Unsurpassed facilities It i ifl.'ftet surprising that the Maxwell I- Compute .-lias Jumped from sixteenth place in.tho automobile Industry In I 1913 to Tlfth place In 1014. It 1b con- I fluently predicted by men In closo touch with Industrial conditions that the Maxwell Company will bo In sec- ' ond position whon tho 1915 campaign t Ib under way. fc It Is quite generally known that m tho Maxwoll Company hos planned n W production of 00,000 cars for 1915 h Tho men behind tho Maxwell produc- f tlon nro, thus early proparlng tho flold f for next year's business and It ranks as a cqrtalnty that o Maxwell car 3 well lend, the field during tho coming |