OCR Text |
Show Twenty five years ago there wero nny number of business men to be found who said that advertising did nut pay. But these havo dunppcarcd utterly from tho larger marts of trade. Thoy either failed fail-ed In biisinoFH or died from envy and grief tho former beauno of the succera of tleir rivals who did ndvertlso, or tltf latter bicnuse they ruuhzo that their own biifiuesa wns ?oing to the "ilciuul-llon "ilciuul-llon bowwoas" ns Mr. Malulinl would say The fow that aurvlvo are restricted restrict-ed to the small towns, and thisu nro too lazy to w nil upon tlio few customora that cuter their lespeotive places of business. Iu geometry ono Hilda what nro tvrmed nxioma which need no dr-monstiatlun dr-monstiatlun becnuso tley nro self-evident self-evident truths. It la axiomatic that advertising docs pay. ThU means practical, rommon-senso business advertising ad-vertising judicious, wholesome ndvert-I ndvert-I ialng, Nntlounl Advertiser |