Show spotlighting UTAH TOU lUiT nOL LAIlS vili A all I 1 indications are that the year yar 1948 will be the greatest year bear yet for tourist trade in ili the united states and that utah will wili share I 1 in ll 11 this increased in cread activity everyone Uve in the state shares in ili iho alio benefits derived from the tourist dollar as shown it in the the accompanying chart prepared front from figures established by the babson institute during 1947 it was estimated that more than two million nill llon tourists visited utah and left behind them this is s big business it la Is fourth in iiii poi tance to jo the state of utah only agriculture mining and manufacturing in the order nay named nod i contribute more to the welfare of aur state it is eitl mated that with a prolonged stay of only one short day that the number of tourists now visiting utah will rale raise this amount up to ninety million dollars the state department of put publicity and industrial development la Is proceeding oti on the theory that the best iVnic mediate hate job that can be 10 done 0 j ts to prolong the stay ou of the 60 people who are alread visiting utah jk ivein j section of utah has attractions tr with sufficient color interest histo historical vical background and aid recreational facilities to interest paoli each and everyone from anywhere local people know and appreciate i these scenic and recreational facilities available in their own area the jol job la Is to to sell what we have to io offer to the tourists passing through the state to reach these people ta the 16 department part ment of publicity lias has established and coo cooperated aerated with all other interested agencies in setting up bureaus of information planned manned by trai trained neit personnel at ports of entry hotels department stores motor courts etc to inform biform the traveling public on what to see anywhere and where to go these agencies are supplied with literature that point out but the attract attractions iong of the locality and of the state and answer many of the questions asked by the avei age tourist tiring during D 1947 the department distributed pieces of literature era ture each with a asell selling lug message on utah A film fit lu library library has been established which now contains eight different films that are are receiving wide circulation on throughout the united states As many as two hundred prints of one of these films are now being circulated through forty different outlets all selling salling utah and its scenic attractions attract lona twelve ilio thousand usand pictures on oil utah have been sent to one hundred twenty five leading newe newspapers pap cri and magazines radio travel let shows and every known means are being used to invite people to U utah tali and to tell them what to see and where to go after they reach our state every aulien citi of state can contribute to this project and by so doing can conti contribute te 6 to the welfare of the state stat do be informed sell utah to you yourself your 3 our neighbors and to the world |