Show newspaper ad survey made readership of general ra ing Is sever to eight 01 1 great reader mader 0 ut at hiim aa town newspaper as agolig readers ot of big city dallies according to two surveys completed by the department of 0 marketing at brig ham hain young university cooperating with t the lie D Y U journalism department the surveys were raade tn in Spring springville ville using the Spring springville ville herald and in american fork with the american fork citizen ll 11 as the subject both were vore conof the utah state ress resa mon th the e survey indicated according to roy hoy A A Sch Schon onlan tan manager 1 of the U S P A that readership asp vi 4 f 1 Z of general advertising tn in the t two wo weekly publications averaged 40 percent tor for women bome n and 43 percent for men rn in metropolitan dallies dailies the average readership of general advertising Is between 4 percent percent and 5 percent as indicated by readership studies of long standing acceptance ho he declared average readership of small town weeklies is IB superior to met newspapers because the tempo of life I 1 in n the smaller town la Is slower and hometown home town newspapers have that homey neighborly spirit which cannot e achieved by the big city da MY r said aalde other purveys were made by tha young university depart of jourman ism and ar af cleber aper morgan and kaysel using local weeklies in each aty As aa a basis for the studies 41 |