Show WILO A GOOD kalju f 1 six factors govern the success of a newspaper according to the editor of a successful co county anty paper in michigan speaking for fol the press staff of the lapeer county press dob myers farm editor of the paper lists the factors ft aft follows i ONE complete coverage coy two readability THREE THRE E use of modern circulation techniques FOUR good advertising FIVE non local coverage aix SIX sound office management I 1 1 complete oin coverage means getting the entire story store on all important I 1 matters mat myers said paid it means constant effort to keep in touch with community interests and activities it means accuracy and getting both sides of a story even though alic product Is good aise use of modern techniques in getting ien renewals ewals and conal constant ant subscription subscript ic in promotion Is necessary I 1 myers points out and good advertising both classified and display Is 1 a I requisite because advertising not only makes income but increases reader interest there are many other factors iivo involved ived too M myers admits it is difficult to give a recipe for success in ili weekly nowa news papering sound oklee van can IKI had lanil if its as you can call see HOC wa Q loin have to upend spend too toi much amo thoo trying to got adaer thing run don news vs nt keep keel up it coil constant st li it t go of nintH ii notices tit in fact your cooperation find nl goo d ivill dilong irth the proper and lifard work ork will ivill ninke your paper stand it chance clini of being iveing successful |