Show BROADWAY AND MAIN STREET although it may not be love at first sight television and the movies must get married by BILLY ROSE you might not think it to look at them but the two big branches of show business are in heavy trouble movies and television broadcasting the movies a business with i plenty of product Is a rapidly shrinking audience and th though ough some of the comp companies anlis are still in the black its a cinch they wont be when there are 10 million TV sets in 10 million parlors judging by the financial pages the people who own the compan companies lei agree with me because most of the movie stocks are selling than hall hak of their 1948 1940 quotations the t television elev Islon busi business on the other hand has a rapidly expanding audience but y my darned little prod z act worth looking at and as a s I 1 see it it the W ka fault of the TV tycoon tycoons s there just en enough h theatrical talent around to provide good live entertainment tain ment for the billy rose half hour shows which the networks must present each week in other words unless something is done abolt it and pronto one business will grow more insolvent and the other more insipid Is there a solution of course and like all good solutions its a simple one television must marry the movies or vice versa and it there are laws on the books which get in tho the way of these nuptials then in the public interest the laws will have to be changed the advantage of this alliance are many and obvious first through the sale or rental kotele to tele casters of film expressly made for the toot foot square TV screen the movies can start recouping some of the momy that the home sets are siphoning out ous of their box offices second 0 oss a give anil take basis baits the be film companies wilt will be able to run off their trailers in millions of living rooms dooin and the few tests of this type of advertising ver lising indicate that aba its hes plenty potent third the midget midges screens can be used to develop new picture personalities and this mis at as movie men will tell you is the real life blood of their silly business what can hollywood do for television plenty A sufficient amount of the right kind of film will solve better than half of its programming problems and im of course not referring to the grade Z vintage stuff which certain stations now run as a last and ludicrous resort im talking about pictures expertly tailored for the small screen skillfully staged and lighted and which among other things will steer clear of the long shots which look like so much oscillating mush hollywood eventually can produce darn near every type of TV program from the travelogue to the three act dramatic play but for openers it might do well to concentrate cen on the popular classics that people never seem to get tired ot of for instance the best of the short stories of de Mau passant 0 henry ben hecht damon runyon and somerset Maug maugham harn ditto a series of symphonic stand bys with and conducting double ditto the inspired antics of jimmy durante maurice chevalier and a hundred others in the rhine rhinestones stoned hodgepodge that makes up show business access to such a stock pile of film classics would among other things take the bone crushing pressure off the TV programmers and allow them to concentrate on a few really good live shows and before long J if they use the be sense senie that god gave geese the blending of the me reel and the fhe real would add up to entertainment which one could watch without rushing for the she roll rail the overall consequence would be that two iwo businesses which give employment to 0 tons tens of thousands would once and lorall for all climb out of the fhe red and into the pink paramount pictures which paid tor for an interest in dumont some years ago is angling to sell its holdings for that would be a nice capital gain of course but I 1 wonder if it be smarter tor for paramount to hold on to this stock and invest a few ext extra ra bucks in a film library to make dumont the first TV network worth a second look who knows it might be a handy hedge against the time when th there ere are 20 million television sets and dumont is considering the purchase of Far paramount amount for |