Show 11 foundation creates creates New Project to of papers readership of weekley newspapers moul dors and reflectors of public opinion lii in many small towns and rural america will vill bo be measured by the advertising research foundation chairman stuart announced today A project christened tile tho continuing study of weekly newspapers papers has haa boon been planned to survey the illo of ellego papers whose columns sow beeda of discussion along attila 9 treet at grange meetings barn rats rals ings town meetings the fire station and the corner drugstore drug store plans call for foi study ol of sl weekly newspapers news papera during tho first year tho the new project will bo be managed by a nine member administrative committee equally representing the weekly noys paper 1 bureau burdau of tho the national editorial association the association of adver visors and tho the american association of advertising agencies charloa charles C carr can of the aluminum company of america wll wil servo serve as committee chair chaliman mad i ilia his colleagues will be ed at andorson anderson of the tha times at bre yard vard N 0 P 0 stromberg ol oi tho the times at Ellit city md ald bernard estors estiva of the times at fr houlton oulton mo afo gordet philpott of 0 ralston purlia co joseph bohan of tho the centaur co division or of starling drug inc E F wilson of mccann arickson inc kirk greiner of young I A Ru Hubl blean can and J J hartigan Hartl gan 01 ol campbell ewald company the continuing study ot of weekly newspapers will bo be proc proceeded proceed eod by a pilot pirvey to beteri determine mile lh ill most suitable type of held field resea research proceed ure conducted by a research organization in cooperr coop co don with uie the tech ill c al director the pilot survey curvo y will develop a firm sot of for the contin continuing ping study |