Show FRUIT MARKETING BY AUCTION WORLDS MOST PUBLIC WAY cincinnati gold fish bowl methods of operation make the selling of fruits and vegetables by auction markets in leading american cities the most publicly conducted system of marketing to in the world not only is every step in the marketing process open to public scrutiny at the auction but growers and shippers on groves and farms thousands of miles away know to a t penny the price received for every commodity sold publicity begins when the fruit an ana produce is unloaded from cars at the auction says a report issued here by the american fruit and produce auction association buyers representing jobbers wholesalers chain stores and retailers have every opportunity to make personal inspections before the sales begin A catalog listing every commodity for sali sale is provided once the sales open in the auction room every buyer present knows what each of his competitors Is bidding for a given shipment the bidding continues until the auctioneer has obtained the highest possible price for the growers product As a further protection sales representatives of the grower or shipper chipper are present on the auction stand to watch the progress of the auction and to further safeguard I 1 the growers interest during the sales a double check on all transactions is made by two clerks to avoid errors in accounting either to shippers or buyers once the sale is made copies of all documents involved are furnished to the sellers and the tha buyers the publication of auction prices following the sales helps dealers by moving the fruit more rapidly and acts as a protection to the retailers the who produced tho the fruit dr vegetables and the tha consumer who buys them |