Show drive started to popularize turkey the eagle had bad better look to its laurels aurela aur els organized turkey growers today announced the start of h a coast to coast drive ito popularize the turkey its as americas national natio bird confronted with the largest crop of birds in history growers spokesmen announced that more llian iian chain and independent retailers Vet retailers ailers have agreed to talk turkey to colis consumers tuners in a nationwide effort to fue increase rease turkey consumption pump tiou and stave off a serious I 1 setback for producers announcement of tile the drive came from abram barker taylorsville TaYlors ville and chairman of the utah turkey growers stabilization committee Is coordinating with grower retailer activities throughout the state pledges of assistance have been received from stores affiliated with the national association of jooa utah challi phalli stores association organized independent and other retail barker said newspaper nf shaper advertising storsand store and window displays and various other media ameilla will le be utilized li fi the efort to make turkey W J hart president of the utah chain stores association informed barker nonfood stores wilt will cooperate as well vell kis food ret retailers allers and drug and vay var defy stores with food col counters lin mr hart said the marketing problem Is serious barker explained government estimates place the national supply fat at 32 million birds 22 per keena jacent more than ilian 1938 1038 and 10 15 per cent more than in 1036 largest previous otla production utah lutah grow lers musti must market about awris or 30 per cent more than ev tr before v aby y attacking the problem as I 1 ill r rather 4 4 rhan of overproduction over production and by utilizing the streamlined grower ito facil facilities i atles of the organized retailers we hope to make a sizeable dent tit in the supply and stabilize the market for the benefit of producer and consumer alike the drive Is of special import ance to utah ufah backor pointed out ince the state ranks high among turkey producing states |