Show TU n aku U I 1 ARE U il 1 RNA ai by CHARLES B ROTH 2 EGGS HEN my mother went overland WHEN wand in a covered wagon to a now new homo home in the west the country was just settling up transportation was slow was expensive prices of every everything thing were high she preserved a newspaper ot of her girlhood on the frontier and it interests me occasionally to read the current prices ot things you buy every day now lor for a few cents eggs were 2 a dozen in those days sugar brought 40 cents a pound kero sene was 3 a gal ion candles cost 25 23 cents apiece compare these prices with t the h a ri inn charles roul ro 11 prices you see ad in your newspaper today wd nd you will see that although much talk la Is bandied back and forth concerning the increased costa cost of living the fact Is that tho the cost has gone downward consistently since fran tier times one of the reasons for high prices then was undoubtedly the di with which the supply was obtained the hazards hazard sand and expense of transporting goods but the chief reason was that the cost of these necessaries could not be spread out over enough custom eris era to bring them at lower cost to sll all the ne merchant had to baythe pay the coat of his business out of calesto sa sales lesto to bicoll I 1 a comparatively few customers customer costs had to be high prices on everything you buy today regardless of 0 whether you live ilya in a village or ft a large city would be hillier higher now it if it were not for the service of advertising in lowering them to your advantage af A soon as a manufacturer or a merchant begins to advertise he begins to sell more As he sells more it costs him less les to sell to each customer lie he cuts the price more customers come again he Is able to cut the price pretty soon you havo have the situation of improved quality and lower prices brought about through the erea creative tive service of advertising to the consumer advertising and high prices do not go together at all they are extremely incompatible tot to each other it is only the product chich Is unadvertised which has no established market that costs more than you can afford to pay whenever you go into a store and luy buy an item of advertised mer merchandise chark it make any difference what you are getting more for your money moncy more in quality and ic ethan you would get tf if you spent the sanio same amount for something which was not advertised advertis od the man who builds a business on advertising can give you more for your money because advertising enables him to give more lor for less soo sea how advertising pays pars you evea every day a 6 charles a houi y i |