Show f fH H DOlli K THE DOLLAR MARK A AND D OUR I WEEKLY SEMI I To publish t. t a oon wiper payer c cat I s 1 I b ll one con oon- r th St t h 11 l pin n l a tin teal r R r I. I LaV i rd d i a j 1 r n I Continued from rage j. j age Aage 2 be shown substantial returns on their money for our support one realizes that the dollars and cents phase assumes assumes assumes as as- rather startling proportions We realize that in attempting a semiweekly semi semiweekly semiweekly weekly we are undertaking a big responsibility responsibility re reo chiefly financial We Ve need man many advertisers large advertisers who will stay with us throughout the year We Ve must show them that their advertising is profitable We Ve cannot ask for charity We Ve must offer business business busi busi- usi- usi ness men a business proposition Our only salvation is then to create a I sentiment among the students to trade with the ones who support their college publications You owe it to them Let them know that you see their ads in the Chronicle and that thatis is the reason they are getting your trade It should be a comparatively easy matter to create this sentiment among fair minded fair and broad minded college men and women Then too the Chronicle management management man man- believes that it has represented represented on its pages only merchants of the highest rank the men who are most sincerely interested in the University University Uni students and can do best by you Please contribute you mite to this department of college progress o |