Show T RU il rn I 1 11 H abbout 8 J by CHARLES B ROTH OH FOR THE GOOD OLD DAYS BUTLER was 84 idi when he died but he be held out oui to the very last tor for what he affectionately tiona tely called the good old days lie he liked to tell about them life was simpler then said he we hurry so fast we had more time to read and to en enjoy our friends and the cost of living 3 say you could live for a third of what it costs a follow fellow these days where grandpa butters But lera logic tell fell down was in conf confusing s the standards of living was a soy boy and nd when he was charles roth noth en an octogenarian when he was young you could live for less but you had less in your life you put up with biscom orta which would be unthinkable today you ate ale unbalanced meals lived in uncomfortable homes had no radio sets automobiles or electric servants As a matter of fact but wo we were never able to convince grandpa butler of atthe 11 the cost of I 1 living iving today dollar for dollar of value considered Is far less than it was in his young days your dollar actually buys more brings you more value than any other dollar in history citory economics will tell you why two words will do it the words are mass production mais production Is impossible without mass distribution which is just another way ot of saying that when a larger number of things ore are made a large number of people must be made to buy them there any mass distribution until advertising was developed and there any of the things in our lives we call modern until advertising ver verti sini put them there in many foreign countries even today you have to spend weeks scouring the markets tor for what you want farmers bring their cattle and produce to market they stay in town two or three weeks disposing of it consumers have to go from atom stall to stall and dicker tor for everything they want it if you have the ume time and enjoy trading that sort of thing Is fine Is fun but most of us have other things to do we find it simpler to do our trading by reading the newspaper advertisements decide what we will buy and then go down to the store or telephone it saves time it saves more it saves money without advertising to smooth the route of goods from rom seller to buyer tile the cost of everything is higher than when adver advertising its Is in uio the picture 0 charles D rout roto |