Show for business betterment the better business bureau Is an agency semipublic la in character that alms to protect the public against merchants who make false or misleading statements in their nd advertising vertis and against the promoters and sellers of fake baho stocks and other alleged securities this organization which to Is a unit only in the common purpose and methods of ope operations operatic ratio ns Is composed of tile tho national better business bureau and local bureaus in some 40 odd cities each local bureau Is a distinct distin ef entity supported by and owing allegiance to only its own community and it Is not a member of or subsidiary to the national better business bureau the bureaus tire are financed by merchants manufacturers and other financial interests te rests their activities are furthered immeasurably by the cooper co oper atlon aaion of newspapers and monthly publications tho the slogan ot of the magazine of 0 the national tion Is to increase public confidence in business by promoting fair play in advertising and selling |