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Show Conoco Employees Told of Company's Advertising Program Approximately 62 local Continental Conti-nental Oil company distributors and employees met Wednesday, Feb. 27 at El Escalante hotel to see and hear a preview of Continental's Con-tinental's $3,500,000 advertising campaign for 1952. The meeting was preceded by a banquet and the presentation of service pins to those who have sold Conoco products 10 years or longer. Pins awarded ran from 10 to 40 years. The campaign, which has been presented in several major cities, will use newspapers, radio, tele- vision, outdoor posters, and mag azines to feature Conoco's new "50,000 Miles No Wear" Service, Ser-vice, it was announced by Mr. S. N. Bell, division manager, who presided at the meeting. "Newspapers will continue to be the backbone of Conoco advertising ad-vertising in : 1952, but will be supplemented by liberal use of other media, including radio, television, tel-evision, and outdoor posters to bring Conoco Super motor oil and our new 1-2-3 service to as many car owners as possible," Mr. Bell said. Continental's plans call for the use of advertisements in 1,073 daily and weekly newspapers; commercials on 72 radio stations and 19 television stations; ads in the Saturday Evening Post and 13 farm publications, arid the use of outdoor posters in 1,244 cities and towns. A basic outline of the company's com-pany's plan was presented to the Conoco men in the form of a sound movie featuring Conoco President, Mr. L. F. McCollum; Harry J. Kennedy, vice president in charge of marketing; J. L. Wait, general manager' of mar-keting, mar-keting, and O. B. Lloyd, general sales manager. Present at Wednesday's night's meeting, in addition to Mr. Bell, were: G. D. McGarry, district sales representative, and Jim "West, merchandiser. |