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Show H THE CAMPAIGN FOR THRIFT. H (By COURTLAND SMITH, President of the Amor- ''fl lean ProSS As.'iieiai ion.) H TN times of peace, "linanro" is rather a myster-H myster-H ions word that, visualized, means a prosper- H ous looking man sitting back in a leather chair, H calmly refusing your request for a loan, or harshly H wringing the last penny from you. H In times of war this camouflage drops away, H and we understand the word in its true signi- H ficance. We understand that finance is the bread H and butter of all business, and particularly the H business of war. And instead of the rather sullen H but sometimes awe-inspiring banker, we picture H the bright and courageous and determined face of H Uncle Sam. H In times of peace there are at the most six H hundred thousand investors in the United States. H In times of war that army is increased by every H man, woman and child in the country over one H hundred million. Reach those people with a mes- H sage that their government needs the money, and you will touch fmam-inl springs that will never BBh run dry. H When one talks about reaching the people of i H the country it does not take long to discover that H there is just one way of doing so, and that is thru H the country newspapers. It is for that reason that H Frank-A. Vanderlip, chairman of the National War) H Savings Committee, is making a particular point tci t H lay the problems of his committee before the couti- H try publishers of the United States. H This is the problem of the War Savings Com- M mittee: To sill in 1018 at least $2.000,000,000 j H worth of war savings stamps, and to instill Into H the minds of the people that thrift and economy H alone will enable us to bear whatever financial ' H but den the Continuance Of this war will impose H upon us. H In themselves the war sa Ingl stamps are not H only revenue producers for the government, but H they more than any other single factor will devel- H op the investment habit among tlu people of the H country. They are bought for as low as 2" cents, H for as much as $4.25. They are therefore within H the reach of literally every man, woman and child H in this country. Furthermore, they are on sale at H all post offices, and at many stores, banks and oth- H er convenient places. As is true of all government I securities of whatever form, no one makes a cent H by selling them. The government and the pur- m chaser alone profit by the transaction H Two billion dollars is a lot of monev to raise H from twenty-five-Cent pieces and one dollar bills. B Hut twenty times two hillion dollars can be raised M in this manner literally enough to pay the run- H (ting of the war, and after the war is over to pay H off the debts if the people can be quickly brought M to realize the necessity and profit in saving and in- I 5 vesting in this kind of government security. M Saving means mt only laying aside surplus B money, but in denying oneself many of the things Wm thai are pleasant but that we now realize are at h least temporarily unnecessary, Such saving not M only accumulates cash for the individual, but in M turn releases labor, shops and material that are Ml now uselessly employed, and permit those com- Hb modltiea tO DO concentrated on products that are I necessary to win the war. Bfl H And finally this campaign for thrift and sav- M ings has one great virtue: its beneficial effet M will continue long after the war, it will make each B man and each family more prosperous, and more fl ready and willing and able to CO-operate with the M government, with the state, the county or the HB town, or with legitimate business, in developing H and promoting all Improvements, it will mal i RpH of us, as the French people made of themselves, a piB nation of wise tpend ra and careful investors. H All this, twenty-five cent thrift stamps and BK four-dollar war savings stamps can and will ac- H COmplish, when each man, woman and child hai H the facts presented to them repeatedly by their B home paper. H For the National War Savings Committee, |
