OCR Text |
Show WE'LL TELL THE WORLD ON the front page we reprint a plea for wider and more persistent advertising of Zion canyon. Some tourists are quoted in the article as 'claiming that they did not hear of Zion canyon in Saint George or Beaver as they passed through. Usually such statements state-ments are made by people who like to spear the listener with startling, painful exaggerations and watch him squirm. However, it is certain that whatever what-ever mention may have been make of the park, did not have the proper kick to it, or the travellers would have been sufficiently impressed to go and see it. lhis matter ought to be taken up, not only by the Salt Lake Commercial Culb but by the clubs of Cedar City, Saint George and Beaver, and by every other town along the Arrowhead Trail. They should see that every hotel and transportation agency along the way has plenty of attractive and convincing literature and good road maps and guides that give full information. infor-mation. Mr. King's program as outlined in his article is a good one, although the advisability of renaming the Arrowhead Trail, calling it the Zion Canyon Highway is doubtful, as energetic advertising will accomplish the same end, and we will have two potent advertising adver-tising names to conjure with instead of. only one. ftan |