Show DEFENDS POPULAR REMEDIES speaker says newspapers should in vesti gate merit merits of medicines before barring advertisements that an organized attempt has b boon cn made to blacken tho the reputation of tho the popular family remedies of this country and to mislead tho the neus newspaper paper publishers into rejecting tho the advertising of such medicines was mas the chargo mado made by cairl ca irl 1 J balliett Ball lett of buffalo N Y at the contention convention of the advertising AMI affiliation lation at detroit mr jaillett Dall DaIl lett Is a directo of the pro association of america NI which In cluda in its members membership bp two wo hundred bundred firms which make the popular prepared medicines of america mr balliett Ball lett pointed out that it la 13 the duty of the newspaper publisher to refuse the advertising of any fake or fraudulent medicine just s q it Is his ills duty to refuse any fake or fraudulent advertising but it Is not right to hut down on all medical adv advertising because there have been some fakers bakers any u more than it would mould be right to refuse to publish all department store adier advertising because certain stores have made a practice of lying about bargain sales disease and death are mysteries people who bo are perfectly well nell are skeptical they laugh at the timeworn patent medicine joke just as they laugh again and again over the many variations of the operation joke tho the operation nas a success but tho the patient died this so called humor has perhaps hurt the medicine business with well people but when the hitherto healthy man feels a severe pain or illness ho he immediately wants ants medicine and will mill bless the cure whether hether iv it be at the hands bands of a regular doctor a homeopath an osteopath a christian scientist or patent medicine there is nothing more deadly than disease nothing more honorable than to cure it mr ift balliett Da lliott refuted the idea sought to be spread abndt that patent medicines are unpopular by showing that from 1900 to 1512 1012 the amount of pr prepared medicines consumed in america increased fr ton la to 60 1 annually ann willy he ile showed that nl al though the american medical association is I 1 frying I 1 ing as an organization to exterminate so called patent medicines the famil family doctor individually Is not inot fighting them but prescribing them ho ile estimated that 40 of ot the prescriptions written by doctors today include proprietary medicines the writings of dr harvey W wiley he said have also aimed to destroy confidence in fit proprietary medicines but that dr wileys ideas are not infallible is if shown by cases where his analyses were entirely wrong mr balliett Ball lett mentioned a case Nii where here with nith all the power of tho the government ho he fought a preparation as being dangerous to health and was nas ingloriously walloped there has been spread the idea that a clever omer faker can mix a few ingredients and ba smart advertising sell tons of I 1 II 11 and win sudden wealth whereas as a matter of fact the medicine business is notoriously dim cult and ond cherio there has bas been one success at it there havo have teon teen a hundred failures any ny medicine which has no merit cannot live because persons who are duped into buying it once will not buy it again ard the profit from a medicine can only come from salm to tho the same satis tied people Thero therefore fore any medicine has been on oll tho the market for a number of yearn and is still advertised must have merit behind it to account for its success la in conclusion mr maillett Ball DaIl lett declared that no nes newspaper paper is doing justice to its readers in the matter of medical or other advertising unless it investigates not only the wording of the advertisement verti offered tor for publication but the merits of the article advertised he ile pointed out that the few newspapers papers who mhd hae liae been deluded into the policy of barring out medical advertising adNer have adopted this general policy rather than to form an investigation ti bureau of this kind which could in a constructive and useful effort erfort investigate and decide what Is a good product and what nhat Is a fraud in not only tho the medicine business but in every other business which advertises its wares to the public the audience seemed to agree with Ball letts ideas on the subject and tho the chairman decided the question at issue in his favor ono kind of a danger signal is the kick a woman gives her husband under the table there is company for dinner |