Show w arhe G O 0 LD FN THE GOLDEN RULE UR FALL BUSINESS HAS OPENED WITH A RUSH and not without a cause compare prices now with those you have to pay before golden rule days in U OUR price it is not one item we save you money on hut but en on each and every one competitors are forced to meet our out prices on a few staple articles and these staple articles and a FEW INDEED we do not resort to lowe lowering eing prices on a few well known articles in order to more than make it up on something else it pays the consumer to buy good goods providing ro viding they are bought RIGHT A good article costs more than a poor one now if you can buy a good article at the golden rule for the same price r lice you tave have to pay ay for a poor one somewhere else you re ahead on the yur purchase chase just exactly the ferance dif between a good article and a POOR ONE ie we are told every say day by our customers that they are buying a good article at the golden rule for very much less than they have to for an inferior quality somewhere else we realize that some of our competitors have nothing good to say about us we want to say now vc care absolutely pay nothing for the friendship of competitors let them say what they will we are here in price to LIVE and let live we buy our goods right and are going ing to sell them for whit whet we please we dont believe in exacting prices from any one furthermore we are going goin to see t that at you buy your merchandise Per merchandise chandise RIGHT our every effort and every advantage we possess in buying merchandise in big quantities for our 19 stores wile will be put forth in giving belter better values for a much less sum of money than you will be compelled to pay elsewhere we want one and all of you to share in the special low prices at the golden rule store buying for 19 stores PAYING CASH discounting bills selling for cash cutting out all expenses between manufacturer and consumer with all these things taken into consideration and a good many more advantages we offer we can save you more monay money on first class merchandise than any merchant or set of merchants in the west we do not advertise k 0 1 anything but FACTS FACTS we can BACK with the goods gools if you are not already a member of our large family of satisfied customers we respectfully ask you to come to our store and make inake the comparison on this page come even if you are not THINKING of buying A comparison OF GOLDEN RULE PRICES AND METHODS today means you will spend your mo money aey at our store when you do want to buy compare our se mens alens black sox to others 10 quality compare our shirts to others quality NINETEEN STORES ALL LARGE purchasers ac ladies Ladie sHoso hoso 4 woolen shirts 44 to you should compare golden rule prices with all competitor competitors ac canvas gloves do mens alens pants 8 outing 10 IT WILL PAY YOU mens wool hose ilose everything FOR THE BABY 0 blankets 6 4 88 0 7 curtain rods d 1 quilted diapers bibs se and 46 window shades 14 25 41 41 61 14 so 25 4 bird eye and bolt jaques 2 49 4 7 bleach yard wide with others comparison is a true test we are more than pleased to best bootes of 8 hose muslin I 1 have you make inake comparison ladies black sateen skirts 98 C ladies Heather Heat herburn hurn skirts FEATHER PILLOWS I 1 T FURS FURS LADIES GLOVES ladies guaranteed kid gloves tan brown black special pillows each have received and sale we just placed on gray five pound pillows each our first shipment of ladies and misses furs ladies crette gloves jenette pillows each our price on furs is a demonstration for ladies fine wool fleeced gloves new assortment blankets just received you will appreciate what it means to buy furs in ladies silk lined gloves blankets as cheap as 2 5 each immense quantities and up white lawns 8 1 ac 12 1 ac yard up mens men s outing night robes embroidered wool flannel yard sofa pillow tops each mens Over garters crepe paper sc roll assorted colors ladies embroidery linen collars pearl buttons ic ac 5 ac c dozen u dutch collars tooth brushes Bru sc 15 18 A complete lot of the latest novelties Novel tiet in ladies good yard wide sheeting sc our own bleach cotton flannel 8 13 1 3 collars especially low priced up good heavy Che voits 8 1 ac t 14 i PRICE A oe UTAH 9 NT 1 ii j |