Show I FAKE ADVERTISING IS THEME Of TALK Excellent Address Is Given at Salt Lake Ad Club Meeting Tho Tile fifth nUh regular meeting and banquet banquet banquet ban ban- of the Salt It Lake hake Ad club was held last night at tho tIme Commercial club There was a R large attendance of club members and an Interesting program of addresses addressEs was given Fako lako Ad Advertising was teas tho 1110 subject of an Rn excellent talk given by I. I II U. J. J Halton advertising manager of the tho Z l. l M. M 11 I. I 1 Mr Halton Halon stated t that hat a re reliable 1 ie liable legitimate advertising medium an an become a 0 fakir b by misrepresenting misrepresent misrepresent- ing circulation Just as us tho the drug store furniture house department store oran or an any v other business can resort to fait Cal fake h by ht misrepresenting the Ow goods they offer for sale sate Ho lie maintained maintained main main- tamed that sooner or later however those Interested will wil accept the store storo a s sor or neW newspapers newspaper's statement for tor what Itis It Itla la is II worth and anc no more The result will willbe wi be 10 a 0 falling away In business Mr Ir Halton Halon urged that the Ad club do 00 all in Its is power to lo overcome this kind of ot advertising tho ito as us principle Involved Is decidedly Injurious to ad advertising ai 11 generally Ho le mentioned the tho following as legitimate mediums of ot ad th advertising Newspapers and ond periodicals whose circulation can be rolled roiled on catulo catalogs bool booklets et leaflets Inserts Insert and anc dod dodgers ers street car ear bulletin ant and ami i billboard displays acceptable novel novel- lien ice len calendars Mr Halton characterized as graft graf raf t advertising programs for tor lodge I o or ts tr r church entertainments picnics si s or similar sch schemes mea devised for or tim the e benefit of all arty any or organization architectural tural oral souvenir hooks books letter head hien l schemes hospital blotting pads hangers hangore hang han ore ers for tor barber shops etc event event- five per cent of these propositions maintained Mr tir Ir Halon Halton are arc presented presente d b by professionals getting 50 or 60 pe per percent dr r cent of ot the proceeds lh Mr Mt Halton Holon concluded his talk by sayIn sayIng say say- In Ing that if it I some scheme could be devised de do vl ed to put a n stop to fake toko advertising g all al tho tile effort expended would be well gI I repaid J. J J. J OConnor O'Connor manager of or OConnor O'Connor r Co spoke In Interesting strain o on n the tue Remedy for or Fake Advertising Without the lie support of business men me n generally in the various kinds of fake fak folt nn no o ac advertising schemes which Mr Halon Halton n mentioned they thoy would for tor lack of ot patronage patronage pat pat- die a 0 speedy speeds death The occasion was enlivened by a tenor solo 1 by II n. I Bowles Bowies Following g the solo there was wa discussion of th the ge ge e points brought out In the tho talks made mad e b by the he two speakers I |