Show BUSINESS MEN j Lr MEET AD CLUB I Natural Enemies Meet on Com Corn Cornmon Common Common mon Ground of Amity to Talk Socially l. l k AD CLUB IS A GREAT HELP J r President McGuire Tells How Lf J Organization i Helps Adver- Adver Advertising rf f Generally I Advertisers Ad aro are considered b by ad J men to be bo their natural proy and proy-and and ml au ul men arc are considered by advertisers the thc only dif difference dir dir- 1 to 10 be their natural pro prey lroY ference being ono one wants all the advertising ad advertising ad- ad and the other all tho best beet of ot the tue space 1 Yesterday the two met on tho the common common com corn mon non ground of ot amity and the advertiser adver adver- user tiser admitted that the tho ad man man was right and tho the con compliment was re re- re turned The occasion was a noonday noon lunchI luncheon lunch- lunch I con eon given by the tho Salt Ad club I with the business s men of oC the city as their invited guests s The Thc affair was held In the main private dining dining- room of tho the Cullen Cutten hotel and was attended by upwards of or SO members of oC the club and Bud Invited guests Representing the club President A.D. A.D. A. A D. D McGuire who was also toastmaster lter BrIant S. S Young G. G E E. Wood and John D. D Giles Glies s each gave a ten-minute ten talk on tho the general topic of ot advertising Following these speakers a number of or tho the business men present were called upon for tor brief talks After tho the inner man had been boen well Mr Ir McGuire In his Intro- Intro talk said in part part- Advertising clubs are being organ organ- bed In all the tho leading cities of oC th the the country countr and because of or their close clos connection with the reta r r. r the whole whole- walor salor and tho the manufacturer the they arat ar arc arc at once recognized recognised as one of the mos most Important commercial organizations organization and deserving of ot the support and encouragement en en- en- en of ot business men gen gen- orally There are on only h t two 0 classes of or advertisers ad advertisers ad- ad properly speaking One 1 is Ie the tho incompetent and the other Is th tho fellow who knows Tens of ot thousands of ot dollars ar ate virtually thrown away i a every year ear In advertising that is done In a and lilt miss haphazard sort of or way It Is Js recognized by the tho leading advertisers nd of the tho country that the copy used In newspapers and magazines it If properly proper written and anti illustrated Is worth as ouch much as the price paid for the space and those these of ot you OU who are buyers ot of space pace can appreciate the significance of at this statement The first and most Important aim of or th the Salt Lake Ad d club is to secure more honest and efficient advertising by acquainting the tue advertiser ad with what hat constitutes good and bad pub- pub I licit I ci ty Another Another Important matter that will the tho attention of the thc club Is tho the fake take schemes that have havo for tor their object the separation of oC tho the merchant from his money and the enrichment of their promoter We Ye hope bope to protect tho the business men b by eliminating the schemers from consideration Salt Lake TAke stands relatively and in ina ina a business way In a similar position to that of Buffalo SU St Louis Louie Kansas City and Omaha a few years cars ago These four cities have become great commercial commercIal com corn mercial centers as a result of ot the enterprise en enterprise en- en and activity of oC their business businessmen men In advertising their products throughout tho the whole country Moreover Salt Lake has the advantage ad ad- vantage of ot being located at a a point tar far ar removed from any city of similar size and in addition we have numerous numerous numer nuner- ous natural attractions which no city on earth can duplicate If It I these statements are true andou and you vou know they are are it naturally follows rolV fol rol- tel tel- telf lows V that alt all that la ne necessary saty to se- se and Qu ims and perpetual growth ot of our city Is to make malo our advantages advantages ad- ad vantages and our products known to the people in the tributary territory surrounding us lie lohn D. D Giles ilee secretary of the Ad club told lold Wh Why Advertising Does Docs Not l Pay ay Somo of or his arguments were In ln the selection of oC mediums great care should be exercised to see ce that your advertising is placed where the people you want to reach will see and r read ad 1 If IC business men would make contracts contracts con con- tracts for tor advertising only after the they had carefully Investigated In every medium me me me- dinni and then bu buy space apace where e every ery ry lollar ollar would buy bur a a. dollars dollar's worth oCa of oC a advertising the waste in advertising would bo be quickly eliminated As Ap It Is today toda- when a charity needs I mone money the means of oC raising it Is ad advertising ad- ad when a H. public fund Is to be bc raised tho the means is advertising when a faker wants some somo easy eay money ho to advertising and so on through a list that would take an hours hour's timo to read It is time for tho business men to take a stand land on on this subject Charity bf hA treated as charity charily Public patriotism IH should bo be treated as such an and fakes should be lie treated as fakes After tor the selection of or th the medium median I comes the preparation of or tho the COP copy hare lloro Mr oIl Merchant has shown a lad ladof C of oC Interest He Ito ba has been content t to torun run lun his lila business card or his signature thinking that if It his hi namo name is in th tb the S paper that was all an that ho lie needed Advertising d should not be judged by y cost me une onlY proper oasis basis oc ot juu ment should bo be results If Ie your jUdg 1 a aa ad- ad doesn't pay you ou cant can't afford to advertise ertle But It does pay What Wha difference does dOCK it make mako if It you spend a thousand dollars or a fL million Th The TIte Themore more snore tho the bettor better If it pays it brings bring you profits aud that Is IB what you ar arin are in business forTo torTo forTo for tor To sum up the subject briefly brielly I ml might ht say that the main reasons wh why adv advertising does not pay are first lack of at Interest t on the part of ot th the tho adver- adver tlc r second lack of or attention to th the tho proper selection of or mediums and third lack ack of or attention In preparing copy Any An business man who from a 3 ht luck k of ot time or inability to do it right is unable to properly handle his advertising advertising ad Rd would make matte a profitable In Investment Investment In- In vestment l hy by y hiring someone to do It Il for him In en engaging a man to do It ft for Lor or him In engaging a a. man to handle K advertising the tho advertisers should first bo be sure ho Is getting setting a man who Is competent and then leave him alone Ivo him n n. chance to make good without being hampered with tors and Ideas from people who do not understand the principles of ot adver er Briant S. S Toting Toung In speaking to th the subject Advertising Conditions In Utah Ulah spoke In part pait as follows Utah Is now emerging from Its former former for tor- mer primitive advertising ad state It If such an expression may be permissible Advertisers Ad Ad- in years rears gone have been content to advertise promiscuously and without any ultimate aim But Dut now the business men are be begInnIng beginning beginning be- be ginning to realize not alone the advantage ad ad- vantage but tho tIm absolute necessity of ot system In their adv advertising In other words tho business man Is beginning inninG to look at ut his advertising value just as he looks hooks upon the value of ot eve every de department department tie tie- of or his store Ho Is beginning to realize that a n square inch of ot advertising adver or tlE judiciously used represents the same relative value that a square yard ard of floor or window space used for tho the display of ot his goods does docs Mr Young talked on the necessity of or system In advertising and t some some- On an tho tha OV m Ing that toda today tho the advertiser ni is getting get get- t. t ting better results and that advertising adver adver- is not now the speculative prop prop- It 11 was In tho the past but Is purely purey purel pure- pure l ly y an element clement of success In the commercIal commercial com corn mercial and business life On the topic Value of ol an AdvertisIng Adver- Adver Manager er to a Business Mr C C. E E. Wood of oC the Salt Lake Tribune found In his main argument In the tho fact act that In all lines of ot business and professions marks the present da day For Fur that reason alone h he e thought that an advertising ad manger manager man man- a ager aser ger skilled and trained In his art was better fitted to handle the advertising advertising adver adver- ising t of any business than the man who had bad not made a study of or such work ork In his comparisons Mr II Wood u used sed the modern as illustrative In such uch s the advertising manager occupied a a. close and confidential position be between be- be t tween the tho manag management and the dePartment department de do p heads and fills an Important t tant ant advisory capacity Such a man s should hould not only be big enough to fill nil t the he position but also to receive the u utmost confidence from both sides s since ince he Is la an important factor in fact act f the life and soul of the soiling business and In reality the head of selling force Following the prepared d program of ot the Ad club some of or the business men were wore called upon for brief talks Those attending the luncheon were W. W JI L. L Crawford F. F L. L Tuttle R. R E. E Miller Uller A. A D D. John D. D tItles Gilts s A. A C. C Rees Walter J. J Poulton R. R W W. W Fv rett Malcolm McAllister R R. W W. Madsen Briant S S. Toung Young II H. 1 I. I Bo Boyles les Grant Hampton J. J G. G M McDonald Donald PV P. P W. W D J. J W. W Edmunds Edmun s' s J S Samuel Ashby I. I 11 H. Barton Barlon H. H J J. J Halton S.W. S.W. S. S W. W Anderson S. S B. B Young Jr R R. W W. Daynee J J. J P. P Gardner T J. D. D Owen Nels Nel I IS E. R. R Ben Davis C C. E E. E Wood W W. L. L Nicol W W. M. M McConahay McConaha W B Martin C. C W Kell Kelly George A A. Childers J. J WIlt Will Ill Gra Gray H. H T T. J. J OConnor O'Connor A. A E E. Hubbard J. J E E. J. J O. O Young Rufus Johnson Paul Hammer M. M 1 Daniels F. F C C. Cecil Alter T. T F. F Thomas C. C A A. A F. F X N 0 M. M Hamilton M E E. Lipman Robert N. N Wilson J. J W. W Pa Payne nc Norman Christenson John M. M Walden O. O G Cross George GeorG 1 E B. Halo Chester ChesterA A A. A Vincent Leo I L. L Levin A A. H. H Hard Jn ing Frank M M. G G. A. A Young J. J E E. Clark James If II Anson W W. Yo F F. Cul- Cul mer A. A Toronto Arthur Robinson J J. J Fred Danes Daynes Samuel G. G Spencer 0 O P P. C. C C C. Nelen Charles Peterson Peter Peter- son George A. A Pawla Daniel W y Lipman Lip- Lip man Frank Eastman C. C G. G Bird J. J 1 H F. Langford Jr E B Jr J J. J H Siegel Harry Harr Shepherd A. A B. B sea sen Beresford G. G lox Vox George W W. Thompson and W W. P P. Cooper |