Show ADVERTISERS HOLD Form Imaginary Company and Plan a Publicity Cam Cam- 1 DAILY PAPERS GET CALL Excellent Address Is Given Gien on Subject of Newspaper Medium ni niAn An Imaginary company compan having been formed ormed for the purpose of ot planning an ana a advertising campaign at the third re regular regular reg reg- ular meeting and dinner of the Salt Lake Ad club held at the time Commercial club last nl night ht the opinion was concurred concurred concurred con con- In by the thc majority of ot those ad- ad men nf nt that GO t O nor ner cent o of the advertising d of t a new p product o t g gt should go to the tho newspapers Twenty members of the tho club were present and sat around the time dinner table In d deep discussion from froni S 30 to 12 A. A D. D of or the Gardner Clothing company presided with John D. D Giles Gies as secretary both hoth of ot whom held those positions In tho the club The Tho regular bu bus bus- iness mess of tho club was as disposed of ot Badges and a n slogan were discussed an and four tour new members were admitted to th the tho club cub The regular pro program ram began when Secretary Giles Gies outlined the plan of conducting an advertising campaign for tor the time supposed White Wheat heat Manu Manu- company The following appropriations ap ap- ap- ap were made for the different dif dif- lt- lt ferent terent methods of or a advertising Newspapers Newspapers Newspapers News News- papers 2500 ma magazines bill bi boards programs street streetcars streetcars 60 cars ears Illustrations sl signs ns etc and samples 60 00 The Tho different department heads of ot the tho dumm dummy compan company com coin pan pany represented by those thOle present discussed dig dis cusse cussed the various phases of ot the proposed pro pro- posed scheme of or advertising as lal laid down b by Mr Ir Giles GUes John IL Janney Janne advertising ad ad- mana manager r for The Republican representing the newspapers spoke from their standpoint Briant S. S Young a advertising manager for tho time Western Vestern Monthly representing mB magazines alnes spoke upon the magazine standpoint F. F D. D French manager of at tho the Utah Bill Bil PostIng PostIng Post- Post Ing lug company compan representing bill bi boards spoke nn and Paul Hammer Hamme Jr manager Of ot the Theater Publishing spoke upon Iro programs J J. J M. M I Waldon 1 advertising distributor defended the tho efficiency of or the distribution of or sam sam- PIes ples j 1 sm- sm Representing tho the newspapers Mi Mm h. h sal said In part The Time manufacturer who sells an sels article artcle of or general consumption whose J goods oo s are properly distributed through the Jobbers an and who sho appeals to tho the con consumers consumer's trade through local dealers lec needs s tho the assistance of ot dal dally daily newspaper n advertising to stimulated and ant perpetuate perpetuate perpetuate per per- tho bu buying ng Interest in his goods There Is no other method of or publicity so directly of effective o or economical for tor reaching the tho consumer as ns Is represented In the thc campaign of ot advertising through tho the medium of ot dally daily newspapers A number of or prominent national advertisers have havo recently carefully Investigated and tried out dally daily dall' dall newspaper newspaper newspaper news news- paper advertising along Intelligent lines with wih the tho full rul and complete completo co cooperation cooperation co- co operation of or their sales departments Special COP copy cony has lias been used that would particularly appeal to time the readers of or daB dally daily newspapers and tho the result resul has been that during 1907 and antI the thc early part of ot 1908 there thero wore more rore now new gen cen- nerol n- n oral ral erol advertisers using dally daily newspapers than thai ever in tho the history of ot newspaper newspaper newspaper news news- paper advertising ad Thero There i Is 11 no mystery about newspaper newspaper news news- paper advertising ad as S It I brings bringS tho buyer buy buy- er or In direct communication with the he seller cler at fit a n less leas cost coat titan than an any othor other odium medium 11 It I la is th the th medium that tho the HIB- HIB respective Q pays hll real cal money monc for Everybody roads real the daily ally that 1 Is 11 everybody whose hoRo patronage c in Is essential to tho of or an advertised article artcle They Thoy read cad It because they they- want to I know know know- nov nov- not about ancient history or how man many angola angels can cnn dance on the tho point of or a needle but hut about what has been done one Is a boing done and will wil bo ho done Tho Tim Thoai dally daily newspaper cone cr Is 15 a part of oC their daily ai lifo life Hero Here is the news social affairs sports amusements markets marriages es deaths wants and dally daily store storo news Is Js there anything else elso printed posted or painted with wih tIme the same ate amount of ot this lifo life interest In It All Al of or this goes gos with Ith Introduces inthe In and and supports the advertisers advertiser's story tho the dally daily daly newspaper In the dally daily he lie heIs heIs lieis Is talking when an and the people aro arc listening and In receptive moods This I u Is different from merely happen happen- ing to to catch the eye of or time tho tho passerby or ri- ri rito passenger bent on other business It ItIs Itis I is talking from the home homo pulpit when the tue audience wants to hear I know there Is lE advertising value often great In weeklies weekles and monthlies often monthlies oren value value but but I 1 count them more moro naturally naturally natu natu- rally the tho medium for reminder and mall mail mal order advertisements than for or stern of driving enthusiastic presentations proposition The weeklies and an any weekles monthlies are deliberate and long range The dallies dailies daies arc are ner nervously en ener energetic en- en er throbbing with Instant purpose A red blooded red etc business that i Is hunting for blooded rel-blooded new friends U hat at Is trying to harvest han harv best hest choice for tor forthe est st new fields has one tho the newspaper get get fels medium the medium the daly daily |