| Show PUBLICITY WORK OF THE HARRIMAN LINES great effort efforts put forth in advertising the wet west salt lake city in la reviewing the record for the passenger departs depart meat of df the oregon short une iane railroad d co company 1 ny under the directions of mr air D K E burley general passenger agent has good rea ou for teel eel ilg elation lation ti it baff seen general travel increase thau 60 per cent over over past years this include includes travel to belloy tone park to the alaska yukon paino pa ino ex positron po sitton spring and tall fall colonist business from the east and mud local traffic all of which jearly the awakened and growing interest in this in country and the pacific northwest thie this travel has not all been iran tran stent or tourist travel much ot of it haa has remained with us which the miraculous growth of utah idaho and the whole west clearly attests thesa these great increases must not bo be charged to chance nor to the labora labors of a recent day alone for back of then them lie many years of cease ceaseless loss and V untiring effort along publicity lines the cry having ever over been come west come west come west the call of the west ahas been beard heard after these many yeara years and those who have heeded too the call and have come west hare have seen and have bave conquered and rind an immeasurably rich territory in a 0 once nce desert country la Is the answer to that call to conquest as exampled six iu the vast agricultural see sections ions of idaho and utah that have been opened to settlement the passenger department of the oregon short line company baa has spent large sums ot of money in directing attention to the scenic wonders and the agricultural and commercial resources ot of the territory it serves during the year just past efforts along these lines hare have been redoubled among new publicity features adopted being the I 1 community plan 11 a co operative arrangement between the railroad and various communities under which individual booklets of a very high order of merit both arom artistic arti atio and lve ive standpoint aro are issued up to the present timo time some fifteen have enlisted this service arrows which may bo be peu rea euch such prosperous comment ties as ils boise twin fall flails idaho falls american pallo fall II li alley aller blackfoot Black toot pocatello duhl durley burley rupert rich geld gooding st anthony and othi era ers outside of this the oregon short jane company at lie its own ex nose 1 has recently published a very high clasa class booklet entitled scenic scenia idaho which bodies forth in artistic style the scenic w nic beauties of idaho idabo written description being almost entirely avoided in addition to community bious various other pamphlets and folders are published from time to time a on a variety of subjects as an example of which may be mentioned a pamphlet on the subject of orchard heating treating of the methods of smudging for the saving laying of fruit crops from early spring frost which will appear from the press at an parly early date for yellowstone paric park a handsome publication printed in four colors eru er u an entertaining description of this wonderland has been published each year f for or the last twelve years under the title of where truen the geysers and this publication haa has probably beon been as efel effective active as any other one feature in creating an interest in the p pork ark and in ing the advantages of entering via the he oregon short line and the ern entrance for the coming season mr air durley barley has as something tinder under consideration in the way of a new now publication for yel yet low 0 stone park which it it materializes as hoped abd Is equal to expects blons will be a good step in addan advance ce of thing that baa has yet been pro deuced by any railroad li IL the form of a descriptive booklet while the oregon short una iane nas rias b been een rendering publicity eer ser leo lc here and outside the union Paci southern pacific and oregon railroad and navigation company and others of tho the related lines have been rendering support throughout the united states and the vast returns incident to these efforts Is undeniable proof that the west Is worthy of being ad verti sed these interests will spend during the year 1910 approximately one million dollars strictly along advertising ver vert laing lines whether publicity alone baa has wrought the miracle ot of the daring during the last ten years Is questionable tio tlona ble rates have been materially reduced great irrigation 11 s and commercial industries have been A developed rail railroad ad service has hits been improved liap Imp oved the most modern modem methods of trane and protecting the public having been ben incorporated such uca aa the electric block signal system and these varied efforts backed by merit of country and the faith la in its future have no doubt combined to work tho the wonder A well known scottish clergyman got into conversation in a railroad carriage with a working man who informed him that he had been a coupler for over twenty years oh oho sald he the minister I 1 I 1 can beat that I 1 have been P coupler for over thirty yeara ay ar replied the wot workman kman tit I 1 can uncouple and you cannat have you heard that poor firmin mink lj ts dead na no he ife lit III long barely surely ah you see medicine ban made great progress bogress ro gress lately don bon vivant |
