Show FOOLING WITH FIGURES Mathematical calculations seem scent to tobe tobe I be the bane of ot Main street newspaper offices The Tribune makes three I times thirty equal twenty five and the theU U Herald thinks twenty seven seven per cent centIs Is twenty six more than th-an twenty one one per cent Both papers are as bad as ar i they thoy could be bo if the they had hired the tho expert export auditors to do 10 their figuring figurIn for them No 1 excuse or explanation is made for the tho Tribune because that paper 0 doesn't ha have e to be right or truthful But nut The Republican is ia a little interested interested inter inter- r ested in the Heralds Herald's mistake in the thc present instance because It happens I to-be to unfair to The Republican Anson company made madea madel 5 l a 3 test of the value alue of n newspaper and I y i-y- L. L I other advertising in Salt SaIL Lake The They found b by by- absolute proof tb that t newspaper newspaper news pa paper Is better in result result- getting than an any other kind kird d of advertising adver Using They found quite as 33 certainly lr that morning newspapers ore are better result getters than are aro afternoon pa pers And they found that the tho Herald brought them more mom results than any other paper with The Republican a close second The Herald gave seven ty-seven per cent out of a n hundred bundred In effectiveness The Republican gl e twenty one per cent arid and the Tribune gave the same The afternoon papers made a n. badly inferior showing showing the tho Telegram being less than half halt the value alne of The Republican It Is foll folly for the Herald to try and andge ge get b better than that out of the er very lair fair and very ver frank report of or the tho a ad ad- The They C can Cn n not make an any ono one h bellevo that twenty seven per cent Is twenty twenty- twenty six lx b more than twenty one per percent cent And neither can any one else Such a result Is IS' reserved for Cor the figure jugglers In the tho employ of the part party |