Show AS TO NEWSPAPER ADVERTISING The public of oC Salt Lal Lake e is Interested interested Inter inter- ested in the fact that newspaper advertising adver is the best and most e effective e A good deal of mone money is spent on ad- ad ad ad- Every advertiser has a n aright aright right to know what class of or exploitation tion will bring the greater results In that count b by Carstensen Anson company concluded last Friday it was waa ascertained beyond a doubt that newspapers newspapers newspapers news news- papers were far and away most ef ef- ef- ef Circulars were used but they did ill not bring equal results In many of the Eastern and Middle states county count fair managers have ha decided de do- to confine their advertisements entirely to newspapers This Is because because be be- cause they have e tired of the old posters post ers and billboards having hn found that these are not effective They have o found at the same time that newspaper newspaper per advertising does get results And that is what they are aft after e l' l There Is another reason for It The fair associations get a great deal of free advertising ad from the tho newspapers They get nothing of that sort from the billboard men or the poster printers They Ther pay par for everything they get here here iere and and there is no change of copy A 1 poster stands through the advertising advertising advertis advertis- ing season unrelieved b by any variation from da day to day And nd the poster pictures of ot fairs are aro very bad It is no wonder vonder that sort of exploitation is ineffective e The same is true of merchants Every one of them gets plenty of free advertising plenty of mention plenty plent of or commendation from the newspapers Of course merchants do not ask for that They Ther are willing to pay par for what they get But they get much more in results from the newspapers Test ItI it I by the most rigid Inquiry possible and I it is certain a dollar invested in newspaper newspaper news paper advertising is worth more to the advertiser ad than it will be In any other shape It Is proper in this connection to point out again the advantage of advertising advertising ad ad- in The Republican Out of ofa a hundred per cent of answers received re reo by bj the advertiser the Herald alone led this paper They were credited credited cred credo with twenty-seven twenty per cent and The Republican with twenty one one per cent The Republican just starting on the third year ear of life stood absolutely absolutely even en with the year old Tribune Afternoon papers are not nearly so effective And the moral of it all Is Advertise Advertise Adver Adver- tise in The Republican If you dont don't want to do that at least confine your you advertisements to newspapers It Is is' is the most effective and it costs less money than any other kind |