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Show SOMETHING' FARMERS ' 1 SHOULD READ The tnnnor being a business mnn j4,i u seller of goods ho ought to ndvor- ' i, i.e put us nil other successful bust- M -V net n.on udiortlBe. He, too, wilt bo il ' successful in that little business mat- tor of winning bank accounts who ho Kin 'advertises liberally and Intelligently. a Hut u first class wnyy to find out S,.:, that advertising doesn't pay' Is to nd- vortlao unlntcllecntly. lno of our f y Justly noted farm inagnzlnes prints 1 . 'two advertisements that lllustrato tills I I point very clearly Indeed, 1' John Smith, having ten ory lino Holstoln rows, nnd bolng nenrly out ot food ran this ad in his nearby j -" town paper. n FOIl 9ALt Ten cows. Prleo roa- 1 onublo. John Smith, Plodtown. Then John sat down nnd waited. Thoro was nothing arousing, or In- ', torcRtlng, or uttractlvo or npponllng In that nd. Moreover, It didn't toll ' the facts that fanners wunting to buy f ' cows wnntcd to know1. A fow loiters L camo to John, ovory ono of thorn nsk- I ; Ing questions. Somo oven deslrod SK to know wlint was tho matter with ifc, cows that bo wns trying to soil "rea- a, sonubly." John had to wrlto back l ' nnswers to nil ttio questions nnd then ffi . a few more lottors camo back nsk- E Ing moro iiestlons. Monnwhllo, tho '" feed gave out nnd John hnd to soli 1 lu desperation for less thnn two- & thirds the vnluo to a neighbor, who " know his predicament. Jji Our magazine editor BnyH that Tom ' h! Jones put the following nd in his lii country town pnpor: JS FOIl SALl-V-Ten heavy produc- 8? Ing Holstoln cowsfflvo years old. J l'rlco $100 each. Fresh in 86p- j? tember. Forced to sell on nccount ! ' of feed shortngo. Tom Joncs, J ? Pcptown. R During tho noxt tlirco dnyn Tom got w ', scvornl acceptances of hln otfor m i right off tho bat providing tho cows U were ns ho represented, of course. 8 Tho farmers who had read his nd didn't hnvo to nsk questions. Tho 9; nd told all they wanted to know and i thoy accepted when tho appeal wns i fresh In their minds. J Now Tom's nil copt twleo as much ' nR John's probably BO cents more. I'- Hut Tom got 1000 dollurs for his cows, nnd John got only ICG0. for j his. M 1'nlntelllgont advertising may not U pay, hut intolllgont advertising nl- ways pays ALWAYS. Jt.1 And thoro Is nothing hard about UM It Just write un nd that you yourself Di would llko to rend If you woro look- J Ing over the advertising columns. f 1 Don't hq miserly with your words; T In the long run 'they cost nluiost no- Cli thing, nut don't wnsto (limit either, rl folks. Tom didn't. If' |