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Show patronize Those Who Advertise! Does consistent advertising pay? That question was analyzed in a survey taken by the journalism department de-partment of an eastern college recently, results showing that 78 of the housewives questioned were definitely influenced in their buying habits by newspaper advertisements. adver-tisements. Why? Because these housewives found that by following the advertisements consistently that they could make a sizeable saving in, their grocery, clothing and miscellaneous purchases on their budget. The trend among the buying public has been traveling in that direction di-rection for some time, and as a result newspaper advertising adver-tising led the field in 1940 with the highest advertising lineage in the history of modern merchandising-. Merchants whd advertise can afford to give you better prices on their goods, for advertising from the merchants' standpoint is to build up increased volume of sales and with every increase in volume he is able to offer better prices on your merchandise needs. Preston is fortunate in having a sizeable number of progressive merchants who do consistently advertise, and as a result the consumer can come to Preston with the assurance that he will receive quality goods at the lowest possible price. |