| Show f 1 VERY CH CREDITABLE SIO IG V We Ve 0 think the management ment of th tIe tho 4 Int T Republican I 1 is warranted war war- y ranted In a n feeling of pride e at the es- es already achieved ed In the lb ther 7 r r bu business and good will wi of ot Salt Sni Lake Yesterdays Yesterday's paper provides an example example exam exam- which has as probably never been equalled In journalism m. m Started iii 1 the dullest season of tho the year at qt a time when advertising contracts and allot allot- alot- alot allotments had hall been ben made by j ments generally merchants there seemed Itt little hope of it f 2 th few paper s securing an any ally advertising advertis advertis- adverts adverts- ing at tf a permanent o or oI substantial nat naJ na na- na- na J t tur ri for th nr t year yea of its Is life Al And I of ot March 2 25 contains yet et th the I Issue suo r 3 more than fort forty cl columns of live 1 0 display dis lt- lt t t. t i play advert ert advertisement ement l Including c Hing offerings s L' L 4 by some ole of the lie biggest Ct and atI most rep rep- t business establishments o of 4 the cU city y In the matter n of nf circulation The I. I II Inter Mountain Inter Republican was asi assured as as- t j i surel of success from the start But nut 4 merchants are naturally reluctant 1 to 11 Increase e their advertising appropriations r Huns for fOI a. a f new paper and will wi not 1 do n f I t the they are arc prel pretty well wel assure H. H th that t re results will wi conic come conie Prove Pro e that t and th they wl will buy space in any creditable credI cred cred- I 11 f lIable new newspaper Japel And ie Antl e we ha have c proved It J. J j We Vc get results from o our r advertisements advertise advertise- adverts adverts- I ments tn InThe The Inter Mountain l i i can call That Is the tho Im invariable t t f of ot the advertisers ls themselves The h paIm pa pa pa- 1 Im per started with wih some sul erl 1 tt t ers patrons ers patrons who ordered the Jap par I and in mo most t ca cases es paid for Cor it i before a COP copy lm had been Isu Issued It I was reasonable reasonable reona reason reason- reon- reon a able le to sUppO suppose e that at least Ilat twenty twenty- if live per cent of or them would be lost at nt the end of or an experimental trip t Instead the circulation has hns growt row Ti h public s Tho Poo r i in 1 tiu t l J I t. t T These Thee things li are sly i y alert merchant merchant A ud h puts puis his lils' advertisement In fri tlc aper apel t has numerous and valla valiant t friends fiends And Ane the people finding themselves Invited to with wih merchants merchant whoM offerings s appear Ip r in a f x fa favorite orle pap paper make malic it a Joi point lt to bu buy at stores stores And the the result ul re Is s ex expressed e In th the verdict We Ve get et result resul result from The Tho Republican I In spite of fixed appropriations at y the the beginning of tho the car in tn spite of oC ofa i a quiet season in which little trading 1 has been done In spite Ipie of ot an an opposition pod pod- Jt J- J L 4 t tion tl which has ha at times been far tar from flom f far fair li the advertising business of ot the paper has grown grow with the glo growth gloh h o 0 of the circulation Merchants who ho who ar arnot art rl r I i a i not yet ret represented ask sk their neighbors neigh neigh- i. i bors bore who have tried the efficacy of r i ad advertising here and have found that that r it v pays And tho the result reut is a patronage patron patron- J age which Is as gratifying to the management man man- gement is as It J is to lo the merchants mel mer f chants themselves themselves A single Instance will wl Illustrate th tha th point A man roan brought in Sn an adver adver- for mr the Classified division on 1 1 Saturday March arch 17 He lIe le ordered its it ts S L appearance tour lour days das Monday londa noun noon b J ho telephoned that he had received l ff fifty replies that that the articles he lie had 1 P to sell sel had b ben n n disposed of of of- and that f tho the a advertisement need not be he run again though he would cheerfully pa pay for It St a to the original order r. This Is a true account of one Instance r j among man many It I means that thal advertisers advertis advertis- y f J t ors ers In The Republican find an audience audi audi- I I ence anxious to prove their loyalty to rL the paper b by buying u of or the men whose whoseL f t L Inv Invitations that paper presents H Vo Wo want these advertisements to h be le t helpful Wo Vo want merchants to feel fec Sf t that they are Ie getting their mone moneys money's worth wurth We e are working for fOI the up up- up uj- uj r. r 1 building of or a business and that means wo we must work for the of Ir i. i evet every IY C y other Goo good hu business In Salt Lake Lak y It ItIs Is I-Is Is a pleasure to know that while our i n l receipts Increase e we are alo giving our patrons value received that received that they are getting results And to that i t c tm nd Tho Republican may be he depended depend depend- V I- I ed cd on eve every ta Jay day In the year I i |
