Iron County Record | 1939-01-12 | Page 4 | Chevrolet Company to Focus Interest on New Product

CHEVROLET COMPANY TO FOCUS INTEREST ON NEW PRODUCT As the worlds world's largest producer not only of passenger cars but cf tf trucks Chevrolet Is taking the initiative this month In n a move designed to focus Interest on commercial commercial commercial com com- mercial vehicle users on their transportation needs The program will take the form of a Truck Week Jan 14 to Jan 21 plans for which have been completed completed completed com com- by W W. E. E Fish commercial I Icar car and truck sales salM manager of y Chevrolet I The company's entire organization tion wholesale and retail will be bed enlisted in the campaign Mr Fish said Details of the operation were were I worked out In Detroit on December December December Decem Decem- ber at a meeting of regional truck managers representing the the wholesale organization from coast coasts Ito to coast These men carried back II to the field the outline of the vars vari var- var loos sous promotional activities and and I material which will be distributed to all Chevrolet dealers and salesmen sales sales- men