Show I nOME HOME TRADE IS VITAL TO TOWN I Pouring of or Trade Resources Thru nome Home Channel Builds up Su Success e and in Community The chief argument In favor of of home trade U Ls the fact that it not only rebounds to the benefit of all residing In the adjacent trade territory territory ter ter- ter- ter which Ls is a T part of every community but pays In dollars and cents centa Every dollar sent away to build up business in sane come big bg city is La just that much taken away from Irom the resources of the home community If U people will only figure up the Incidental costs costa and Inconveniences of town toO occasioned by sending out for anything that can be purchased ed td In their home heme town they will readily see ate that It pays paa to trade at home It U La customary to Ignore such Items but they are there just the same and are part of the cost oost of the goods roods that are purchased In that manner For instances the cost of ot A trip to th the city cUy hotel bill blU time wasted aWl away from employment employment em em- goods brought home that are not really needed higher prices actually paid f for r the goods goodson on account of the stupendous overhead over over- overhead head of the big city stores All this means cost coat and must be charged charled up against the purchases If one Is 11 honest with oneself In ca case of ot malt mall order purchases purchase s th re rere re ar are money order and postage post post- age ale I fees express or freight charges chanres time was wasted and delay In waiting B for tor the jo goods d ann annoyance annoyance ance of exchanging exchanging ex changing the goods th that t do not t fill th the bill bills Ill or th that that t d do Hot not measure mea mea- measure sure lure up to the ir grade de expected ted ted- these and many other charges o of f like nature should honestly be figured figured figured fig fig- against th the pU purchases ses If U this U Is 1 done and d q quality allty of goods gods compared compared com con pared It will WW b be found is a awe case we of s to to 1 lifts lift yourself by your There Is no easy wa way to ir goods for a less leu figare figure fig Ilg- ure are than th they y c tan can n. n b be supplied bythe by bythe bythe the e erie iced cec business Ines man man manof o of f Cedar OU Perhaps nothing L b Ia studied any closer clour than the retailing of merchandise merchandise mer mer- chandise and you OU can can safely felY figure re that yo your r live home merchant Is ta working hard bard to secure the best of merchandise to place b before fore his customers alt ait th the lowest possible figure consistent with sound business busl busi ness near principles principles' And in its this day of keen competition there are few tf Mt I I business men who do not run close to the danger line In fixing prices price that will wUl attract trade and meet anywhere It Is only necessary to use we com corn cornmon common mon sense in dealing with these I problems The field Is open to all allI who iho may wish to enter any line I of business and rf tf there were big bigI I profits to be 00 maul mats that condition would not last for tor every opening for lor business Is carefully searched arched out and competition has reduced cry everything thing to the level of lowest I possible prices price I |