Show American Home Design Goes Modern r. r 1 r. tf r t oo p I ii iii J. J t j t W V L M f kd e JL t t T Innovations In furniture and await an expected buying wave without precedent since the boom years yearl Some of the features of the annual winter wholesale markets at the Merchandise Mart In Chicago Chicago Chi Chi- cago Candlesticks fashioned after the old chimney lamp mirror designs that go round and round streamlined Irons with heat graduations marked for the kind of cloth to be Ironed and wringers wringer through which you can run even a watch with perfect safety lafety By Sy WILLIAM C. C UTLEY American home Is going T modern It Is right now I on the verge of a wave of bu buying that Is to reveal a anew anew anew new beauty beauy In household articles and a new functional philosophy of design In furnishings from living room to kitchen from basement to attic Such Is the Impression everywhere everywhere every every- where apparent this year In the several great wholesale furniture and markets conducted annually In the wholesale centers of the United States In January In these markets there are actually actu achl- ally twice as many buyers as there were last year acquiring stocks socks for forthe forthe forthe the retail trade There Is little or none of the he quibbling over prices which characterized such markets during the lean h-an years after Such buying could be laid to two reasons although It U Is Impossible to say IlaY In Jn what degree to either one That times are actually better and that the depreciation during years of depression In the American home bome Is no longer to be denied At any ony rate manufacturers believing that the turn has come have seized ld the markets as the opportunity for concentration of new Ideas and for the Introduction of tempered solidification of trends that In the extreme forms by which we knew them a few years ago were little littlemore more than bizarre novelties Preview of 1936 1916 Homes Home Although the wholesale markets are ore not open to the public the merchandise merchandise mer mer- chandise that Is shown and bought boughtIn In them offers an Interesting preview preview preview pre pre- view of forces that will Influence the American home In the months to come It Is therefore the purpose of this article to set down the trends as accurately as BS they maybe may mRY maybe be Interpreted by the lay Iny observer Most of the Information has hns been culled from the markets In Chicago's Chicago's Chi ehl- cagos cago's wholesale city under one roof root the Merchandise Mart where nearly a million and ami a half square feet fret of floor space tins has been occupied by them From the nightmare of weirdly cubic and geometrically uncomfortable able ahle modernistic furniture that was fantastic to look at even more fantastic to sit on on In penthouses paid for with the paper profits of the boom years has emerged a new period furniture that belongs def definitely to the era of recovery ItIs It ItIs Itis Is known In to the trade as modern Buyers estimate that SO 80 per cent of the new furniture shown to the retail trade this year will be modem modern modern mod em ern It makes use of the simple straight lines and departure from elaborate ornamentation that characterized char chor the modernistic pieces of a few years back hack It stimulates the eye but not to the point where It leaves you with an artistic hang hang- over A room full of It does not look like a R saw Jigsaw puzzle waiting to be fitted together It is both botU com corn comfortable I and practical J In Ia the opinion of I K h. J J. J Wormley one of the most noted of ot contemporary contemporary designers the simplicity of modern furniture snakes makes Its manufacture manufacture manu manu- middle and facture for selling to the priced low trade possible and ami therefore therefore there there- fore will have a profound effect upon the Rv average homo home Furniture to Be De Styled People who bought furniture In la these price classes used to buy a suite o of or walnut or oak or mahogany simply because It looked pretty sa said III Mr Jr Wormley Consequently their homes were conglomerations of without rhyme or rea rea- many styles son Now these same people can obtain definitely styled d furniture I venture to say that f ro s1 0 per cent of the furniture bought this year will willbe be definitely styled for some particular par I application America prefers blonds this Ibis year at at least In furniture woods according according aCcording ac ac- ac cording to Mr lr Wormley Most Aos prominent In the he markets are ere bleached mahogany nutwood acacia aca cia cla Ia aspen I l harewood and other oher light woods Upholstery and leather coverings are seen In pastel shades Wool and rough like fur-like fabrics are much In evidence one of the he most popular coverings beIng being being be be- ing of a material that looks and feels like Always the new furniture looks first to comfort and practicability The sharp corners of modern fure furniture furniture fur fur- are gone now and more pleasing rounded ones have taken their place fi For lor homes where spare space Is Important the come apart sofa whIch breaks down Into three comfortable choirs chairs Is being seen cen more and and more Modern In Bedroom More than anywhere else the modern note Is evident In bedroom bedroom bed bed- room rom furniture which Is now extremely ex ex- extremely simple In design There are ore striking applications of English hardwood prima vera and myrtlewood myrtlewood myrtle myrtleI I WOOl wood nut ut perhaps the mos most notable notable nota nota- ble trend Is that of bedroom gloss gloss- ware Modern mirrors like modern music ore are going round and round Every Everywhere where are round unframed mirrors much larger than before With repeal of prohibition has come lIme a new article of furniture the This Is a sort of travelIng travelIng traveling travel- travel Ing bar containing glasses of various various vari vari- ous kinds shakers Ice bowls and bartenders bartenders' tools The fold told up Into other pieces pieces' of furni furni- furniture ture tune such as ns radios desks and bookcases when not In use lise Perhaps Perhaps Per Per- haps Imps the most unusual unusual not not to say BUY Incongruous Incongruous combination combination was a sewing machine which could be turned Into n a fully equipped cellar cellar- ette at nt a moments moment's notice noUre Asked where In the house a cell cel- cel el- el larette could be placed to the greatest greatest great great- l ls est advantage one exhibitor replied refIlled that he hind had his bis In his rumpus room room and and never batted an eye To the parlor bedroom and bath trade this was something of a jolt but the dictionary revealed that rumpus rumpus rumpus rum disturbance wrangle pus meant row If It you yuu must have these thes things It H Is probably a good Idea to have a separate room for them and maybe a would help Floor coverings this year have relinquished relinquished re re- the large gay patterns and have Ilave shown up In more small patterns and plain plan colors Linen Rugs Are New Among the new departures were rugs and carpets of linen and linen luen cotton and which are practically fireproof and A Also so there thero are reversible floor coverings containing a distinct and different pattern on each side which can ean change chonge the character of a room If the rug is turned over Texture weave rugs that look very rough s some me of them like homespun but butare butare are lire not really that way were shown Manufacturers of ItIs it itIs itis Is said Enid at the markets have laid laidlow laidlow laidlow low during the depression years und and rather than thun spend a great reat deal of money on sales ales promotion when there thre was little chance for tor large volume sales snits directed their efforts to the Held field of research and now that the tide has hos turned or shows signs of turning are releasing many new perfections of household ulen- ulen alls sils Two facts may be said to be betrue betrue true about these They have fallen Into Inlo the present present day day fashion of streamlining to the nth degree and they are characterized by the ultimate In functionalism In design While the modern streamlining gives them a e new unusual beauty the Insistence In In- on functionalism assures that tills this beauty o of design will help to Increase the efficiency of a utensil ell sil rather than han detract from It ItAn An example of bolh bell the new characteristics char char- was a chrome pitcher shaped d like the funnel of the Nor Nor- Asked Just why why a pitcher o of all things SHOULD S be he shaped like Tike the funnel of the the Ibe manufacturers manufacturer's representative explained et Why so 10 It will pour Ilour a better beUEr If It you can follow that this Ibis writer couldn't you will wilt be Interested Inter said sold It Itcan ested to know that he also con can an pour through the eye of a needle The fhe pitcher was one piece In a matched match d set of utensils That Is le Isone leone one of the big things about utensils Ills ails now They come In matched sets And In the most vivid pastel pas I t tel l shorten shades you von 00 pan can fry herring herrin DO you try fry herring In a s frying pan of shell pink or Alice blue Cooking at t the e Table For years the electrical appliance appU ance anee manufacturers manufacturer and the public utilities have been trying to educate educate edu cate cae the public Into cooking right at the table and this trend Is II more plainly to be seen this data year than ever There are plated chrome ovens that plug Into any outlet electric tea kettles keUles with trigger spouts and all ell sorts of new gadgets gad gets for table use One of the most practical Is a device which keeps dishes warm without overheating overheating over heating them until they are ready to be served one variation of this Idea will also keep cold dishes cold coldIn coldIn coldIn In hot weather There are toasters toasters' now which ring bells light signal lights light and In other ways waTs warn you 1011 that the toast Is r ready ady they do everything but scrape the toast To use In cooking right on the range more articulate af af- fairs There Is a tea kettle which sings Ings when the water bolls boils And an egg cooker they say eggs should be he cooked not boiled boiling boiled-boiling boiling makes them tough with a baby chick sitting slUing on top of ot It the chick peeps when the eggs are ready Tady Manufacturers of cooking ranges have discovered that when all the burners are located In a square on one side sille of the range the housewife housewife house house- wife has to reach over a front burner to attend to anything on arear it ft rear burner So the 1930 36 range will have two burners on each side aide with a table top In In between or four tour burners at the back of ot the range with the table top In front Streamlining has hRs reached even electric irons And this Tear year they will have several graduations of heat as before but Instead of beIng being be be- ing marked Hot not Medium and Warm these graduations wilt will be plainly marked with the kind of ot materials for which they theT are used Linens Woolens Silks etc Streamlining Is s by no means the only feature the 1030 vacuum cleaner has bas borrowed from the au au- automobile It has headlights gear gearshift gear gearshift gearshift shift and even floating power with the mechanism cradled cradle In vibration vibration- less mountings And talk about pickup I Its It's In the bag bog Some More Trick Gadgets There are other Innovations too numerous to catalogue here awaiting await await- awaitIng Ing the 1030 1936 homemaker Among them are card tables that wont won't tip If a stands right on I Ithe the edge of them washing machines machines ma ma- chines with wringers through which It Is safe to run a 21 21 wel watch not MY SIY watch thank you rou an electric percolator with a dial device device device de de- de- de vice for tor weak medium or strong coffee corTee a regulator heat frying pan gun ranted not to burn or scorch food tood and a cooker In which you youcan youcan can cook onions chocolate pudding pudding pud pud- ding cauliflower chicken and last nights night's potatoes all 11 at once without with out having any of the tastes or of odors odor mixed Or you can simply cook hash The lamp markets market presented so many manT Individual styles produced by different manufacturers manufacturer that It Is difficult to pick any definite trends from them Here are a couple of random tips though thought Shades of If rough woven coarse-woven fabrics will be good as RS will parchment shades with designs punched In them And to conclude on a happy note For the bathtub vocalist vocalist recognition lion tion at Dt last I The new shower cur curtains ur- ur have bave the music printed right righton on them C e Wr Wt t ro N r Valor Valo |