| Show Civic Clubs To Discuss Advertising One of 01 the principle Items of ot bus business business busi- busi ness to come before belore the directors of 01 I the Associated Civics Clubs of 01 Southern Southern South South- ern Utah at the meeting of 01 the as as to be held at St St. O George orge Saturday 1 is that of 01 starting a comprehensive comprehensive com com- advertising campaign The purpose of 01 the campaign will be principally principally principally prin prin- to bring more tourists h into Irto to southern Utah and then to keep them here for a longer period Getting more tourists and keeping them longer is II a problem that cm can best be met by the cooperative effort of all southern Utah and the Civics Clubs should received the support of every county and city in the section W. W Warner Mitchell editor of 01 the Paro Parowan an Times and chairman of the advertising committee of 01 the a association association tion sums up the situation very clearly clearly clear clear- ly in an editorial In the last Is Issue e e of his paper It follows A JOB FOR THE TilE CIVIC CLUBS The recognition given ilven by the recent legislature to Wayne Wonderland calls caUs attention to one more of the scenic grandeurs of Southern Utah This whole area abounds in natural resources re resources resources re- re sources and scenic beauties which if It properly advertised will bring In thousands of 01 people and new capital But proper advertising Is no job for Individual communities or counties Sevier county cant can't afford to be advertising advertising advertising ad ad- Cedar Breaks in Iron County Count any more than Iron county can af afford alford atford at- at ford to advertise Wayne Wonderland or Fish Lake or any of the various other attractions outside our own boundaries The same thing is tru of I other counties and their attractions The whole area should be advertised I as a unit The cost of ot such advertising would be prohibitive for one locality no matter mat mat- matter ter how ambitious But the counties concerned can collectively advertise the he resources and attractions of the locality very effectively ely and at a nominal nom nom- Inal nal cost to each That Is Ls the Idea which prompted organization of the Associated Civic Clubs And that or organization organization organization or- or can and will do the job II If f given n the support it merits It Is a job for the club But the counties concerned should finance it They need not spend a lot of 01 money a small appropriation from Irom each will wUl do it and it would be the most effective effective el elective ef- ef and least expensive advertising they hey could do |
