Show s I Bt rs Builders Now Insist on Proved Materials According to the Index number compiled complied com com- plied piled by u II large New v ev York trust company com corn pany American homes are costing more each year eur While the average overage co cost t fur for apartment houses Is only a n little over the 1021 I 1 mark murk the Index number for private Ote houses shows an on average erae rise from iW In 1021 1921 to 1210 In 1027 Part Cart of thIs his Increase at least Is due to education In materials which has convinced many house builders that n a alow low first cost does not prove e that cheap cheop stuff stul is not more expensive In Inthe inthe th the end An architect writing piously protested recently In nn on advertising ad till magazine that his bis labors were made more difficult because men Dlen and women who sought his services were I already sold on specified brands of or I lumber paints varnishes hc shingles sash plumbing plaster screens hardware nut nil all the fixtures to be used In their houses Xo No longer he lie complained Is the I architect the final arbiter Practically everything e which enters Into the building of ot a n house is advertised to the consumer and he be Is accepting the Invitation to look things timings over In many cases coss this architect found the client or his wife was os sold soM on a product which meant additional expense expense ex ex- pense lens 1 but so ECO thoroughly bly had bad advertising advertising advertis lI ing done clone Its Us work that no substitute was acceptable Fortunately few architects have this feeling as ns the large lorge majority welcome clients who have ho some soma knowledge of materials They know v such knowledge e egIns gives gIns protection and ond makes It easier for tor them to give clients better houses |