| Show I TODAY THE RECORD APPEARS IN NEW N W STYLE TYPE FACE fAC Latest Improvement is Distinct Benefit to Newspaper Newspaper Newspaper News News- paper Readers Neat and Easy to Read Prevents Eye Strain Readers of today's Record will note an Improvement which has been ordered order order- ed ex expressly for their benefit Today we issue In an entirely new dress of body type type one one designed to bemore be bemore bemore more easily read and prevent eye It also conserves space and preserves neatness of appearance In addition to adding new equipment and a new type dress the Record has also decided to issue as a weekly semi-weekly the first number appearing ring today And Andas as will wUl be clearly seen the paper Is 13 much more easily read than the weekly printed with the old style of type The difference between the new and the theold theold theold old Is 13 best demonstrated by THIS ms Behind the difference lies Ues many years of experimentation the new design is 13 known as Ionic To the readers of the Record it will wUl come cometo cometo cometo to be gratefully known as better service for them To oculists it will be known as the greatest preventative preventative preventative pre- pre of eye strain to come to their attention This paragraph Is 13 set In the new types type AND THIS Behind the difference lies many yeas yern of experimentation the new desIgn is le known as WI Ionic To the readers of the Record It will come cometo come coma cometo to be gratefully known as better service for tor them To oculi oculists Its it will be known as al the greatest preventative preventative preventative pre- pre of eye strain to come to their attention This paragraph is set In the old type M Many ny papers of i prominence proD 1 the u United United States States ea ha have adopted the new type in the past year Among them are The New York World Washington Washing Washing- ton Post Los Ls Angeles Times Kansas City Star Salt There There are also a number of the weekly papers of the state of Utah the new type To make the change In the Records Record's plant has Involved the scrapping of or of orold old matrices and other equipment But the publishers of the Record have taken takena a forward step In making the change of new new dress and Issuing weekly semi-weekly In full confidence that our hundreds of friends throughout southwestern Utah will approve and be by It We bid farewell to the old type and the weekly Record with with regret It has rendered good service In spreading the printed word before our subscribers But sentiment cannot prevail against progress and superiority So here hem is 11 the Record in Its new dress How do you like the weekly semi-weekly and the new dress We shall shaU be most pleased to have our subscribers write and tell teU us how they appeal to b them |
