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Show A LESSON FOtt ADVERTI8EKH Yuba City (Calif.) 8utter Independent. Independ-ent. Just the other day we saw an article ar-ticle which read something like this: Once, upon a time, a man had a furnace which yo not heating his I home with satisfaction. One day be became angry and -going down to the basement stood before the furnace and exclaimed: ''Net another lump of coal will you get until you, give me more heat." The poor fellow froo to death. Herein lo a lesson for advertisers, eomo men put n llttlo nd in tho paper and If It doesn't bring tho results that jiEK-" ho expects, he says: "I won't aawjB pr tlso again untU the othor ad brlsJH0'' ireaults-,' So the poor fellow frMMHT-! to death. 1M Le It you want farther proof of tskjjjH look up statistics and compare ." figure of failures among adTcrUssw EEJ Jz with the Sgures of failures of i-;BlV1 advertisers those who frteH w I - fOT |