Show S o Los Angeles March 30 Recent 30 Recent re- re Ium havo have called attention to the ta fact t that the per capita consumption ol ot b beef cr In recent years has shown a deHne de de- cline An Increase Is la shown in the per capita pita consumption by comparing n a Inger period Recent figures tl ures Indicate that over 8 R billion pounds of beef arc are consumed with I 5 34 4 billion pounds In iJ 1915 To some Borne extent this may be accounted for tor by hy the increased pop pop- as well as n a 1 consuming public with u a n greater buying capacity than eras JUs evidenced in 1915 Figures now show that the ton Con nn of meat and ond lard per capita fori for i was 1428 pounds and although he lac total consumption of beef reached reachel an In unprecedented total the meat coni con- con i per capita was the smallest cf cC any year since 1921 This situation would seem to Indicate Indi rate cate lic but lut one thing It doesn't necessarily Garity mean that th there re is n change In our air Ir tastes but it Is rather the result ft of business acumen which is showing uhf v among the producers of other food stuffs Bluffs The substitution of other food stuffs for meat food products on the American Amen Ameri Ian can table is of vital importance to every livestock producer There is isHIe the HIe keenest competition between all aU casses of food tood stuff and meat one rf fr the most worthy Items Is not re- re t.- t. iving i-iving lying its just due The Tire producer of livestock in days jre by has taken rather a self suf seU t f tent lent attitude feeling that his prod pro- pro d ct would sell itself being as ns it is c a human necessity To some somo extent U tt Us Is has been true but ut there is a as s read s-read read between the point of actual I. I r and the buying power oft of oft t f 2 American public In this spread i found th the reason for the strides that Kit have been made by the producers o. o commodities who have resorted to r. r r. and publicity in a tag ing the public to cat eat their products in ili tead fead of meat T he ho use of so-called so meat t t s 8 has grown by leaps and bounds in the past few years and for no nc J other reason than the lack of effort eUort in presenting the desirability of meat as a food before the consuming public A fair illustration of 01 this is had by looking through any number of ol national national national na na- publications and picking out oat the food tood stuffs to which the tho att attention of the consuming public is fa directed There ar are very few instances where one Is invited to eat more beef bed pork or mutton However there are many advertisements of 01 substitutes which h go so BO far as to direct attention to the undesirability of ot meat building up a demand at the expense of meat The The citrus growers are arc one of the best illustrations of taking a commodity commodity commodity com com- which had been en considered a n luxury and making It virtually a n necessity In order to do this large Jarge sums have been expended by producers ers in selling the fruit idea to the public and they have been repaid many fold In a recent season the growers deducted per box for publicity and If prices avera averaged cd a box the deduction would be on the same basis as if it were deducted from a steer for Eat More J Meat publicity From what has been accomplished by the producers of other lines Jines of 01 food stuffs there can be no question ques- ques lon tion but what an investment in public opinion would return Itself many fold to o the livestock producer The expense expense ex ex- pense pense ense of or conducting such a campaign would not be burdensome as an em- em mense fund could be bo raised b by a nominal charge against the product t handled When this takes hold we may expect to see sec meat food products come into their own I Past experiences has hM proven th that t when the movement once gets under underway underway underway way that everyone allied with the tho live live- livestock livestock stock industry from the producer to the markets the packers distributors and anti consumers will wilt put their shoulder lo to the wheel to make possible a successful successful suc suc- Eat More Meat campaign I |