Show The Livestock Situation Los Angeles January 15 The Eat More Meat campaign aroused so much interest in the past few months is commencing to make itself felt in producing and marketing market market- marketing ing circles of ot all classes of ot livestock To give an l idea a of ot the thc increased consumption of meat ment it may be pointed point point- ed td out that In 1915 about 5 34 4 billion pounds of beef and veal were consumed con con- consumed while in 1925 over 8 billion pounds were Used In 1915 04 billion poun pounds s of ot pork were used as meat mea food compared with 7 13 3 in 1925 making 17 Vt billion billion billion bil bil- lion poun pounds s of ot all classes of ot meat utilized in 1025 as ns compared with around 13 billion pounds in 1915 1015 Of these these figures beef beet and veal making up about 45 per cent of ot the total consumption consumption con con- with pork lamb Iamb an and mutton mutton mut mut- ton filling out the balance of ot the per cent The 1920 figures are not yet available but it is estimated that further substantial increases increaser will be shown Several factors have contributed to the of neat eat lI Lion tion Two s of ot solving the producers producer's problems have been to either cither curtail production or expand consumption The Tho latter method of ot course Ourse proved to be the most economIcally economically economically econom econom- soun sound nn and various agencies consisting consisting consisting con con- of pro producers organizations of ot meat packers In individual ivl ual meat packers pack ers era bree breeders breeders' associations State Plate and Federal experimental agencies and anti others ethers have succeeded splendidly in stimulating consumption through producing and delivering a n more de desirable desirable desirable de- de product The Tho public has reacted to the educational educational edu edu- work which has been done toward demonstrating meat as a n avital avital vital factor in the daily dally ration The Tho Agencies exerting their efforts toward toward to- to ward yard increasing meat consumption have ave progressed rapidly after atter ing themselves that meat food Is indirect in indirect direct competition with all other t foodstuffs food foodstuffs stuffs so BO far as the public is con con- With this in mind publicity has lias played a most most important part In showing Mowing that meat food tood is essential to health as well as s being palatable and one ono of ot th the tho most nutritious of ot the elements making up the tho daily dally diet This fact was again demonstrated during the swimming of the i Channel a few days ago A Los Angeles packer conceived the idea of ot condensing j juice from prime Baby Beef Deet a pro product in which ha ho had been specializing and furnished this highly high high- ly concentrated foo food to the swimmers during the trip Physicians trainers an and others who had had- hado ma mado e exhaustive researches these lines as well as the swimmers themselves were most enthusiastic in results obtained through tho the use of ot this food At first glance the importance to the tho livestock industry in a demonstration demonstration demon demon- of this kind might not be evident However when it is considered consider consider- ed cd that this is just one more st step p toward to to- to toward ward popularising meat food products pro pro- products ro- ro ducts its Import importance nce may better be recognized The steadily mounting meat foo food consumption is no doubt toa to toa a large extent made up of ot such events eventa which have proven the necessity and desirability of ot the general use of ot wholesome healthful nourishing and economical products from meat food foo animals I To the producer these things menna meana mean menn a n greater grenter consumer demand resulting resultIng resulting result result- ing in stabilizing production to the marketing packing an and distributing agencies it means a steady flow low of ot me meat t foo food pro products from the producer er to the consumer with a sustained outlet and anti to the consumer who after all f is the Court of ot Final Appeal it means a constantly improving food product which stands high in the list of human necessities |