Show Did You Ever Stop To Think Prot 01 Edson K R. Waite Shawnee Okla Alvn K K Matthews I Editor of the the Santa Cruz California Sentinel says THAT the newspaper profession Isone is isone isone one of the highest to which a man or woman can aspire and all engaged in newspaper work should sho tell ull the truth in writing advertising cop copy am and never ne color news newl copy THAT a good newspaper is a standing standing stand stand- ing advertisement for the community it Ii represents Every can help helpIn In th the making of of his local paper by subscribing to its circulation circulation circulation-at at a acost acott cost cott that is low and a value that I it s great Every community gets its moneys money's worth through the home new It is the truck that carries carries car car- ries the goods to market THAT President Calvin Coolidge analyzed an an- advertising in a most interesting inter inter- esting and instructive manner when he recently said in an address to advertising agency men Advertising Advertis ing we see has in its power the inherent forces of our modern in in Goods have hae to be sole sold th they y do not sell themselves This selling Belling must be accomplished thru advertising THAT he attributed to advertising much of the success of the American industrial system and a Ii a large share in bringing about our American scale of wages which is the main support of our horn home market THAT on en the foundation of enlarging enlarging ing ing production thru the demand created created cre ere by advertising much of the success success suc sue cess of modern industrialism system rests It is to be seen that advertising advertising advertis advertis- ing is lis not Mt an economic waste It t ministers to th the true development of oi trade trad i t Newspaper advertising of goods foodstuffs etc is of benefit to the manufacturer and merchant as well us as to the consumer creating and retaining retaining re reo a market for the seller and providing information for the buyer In 1 Iol |