Show I BERGSTROM CO 1 Exclusive Women's Women Apparel Thorley Building Cedar City Utah x I Phone ne 20 20 7 SEPTEMBER 27 BIR BIRTHDAY A Y SEPTEMBER TO 2 27 TO Oct 2nd Inclusive SALE Oct 2nd Inclusive is a distinctive shop for Women's I Company Two years ago Bergstrom Company meant only a name Today Bergstrom Apparel that is known throughout Southern Utah This shop has built up a sound business on ore Quality Merchandise at fairest prices emphasizing especially the latest New York styles In appreciation of this fact we are holding this Birthday Sale which is is' our greatest attempt to offer our customers quality merchandise to their greatest possible advantage NEW IB FALL DRESSES 3 GROUPS a Values to 1500 I RI 1500 i Values to 2500 LL g. g 2500 Values to The most successful models of the Fall Season are included in this Birthday Sale Dresses of wool Satin Crepe and Georgette Brown Drown Jungle Green Chanel Red and Black Every frock an outstanding value Smartly featuring featuring featuring ing the blouse waistline bolero fronts new necklines and novel sleeves Dresses for all an informal and formal wear Birthday Sale Hosiery Values Ladies Brilliant Hose Chiffon Hose Chiffon and Service weight in all the latest autumn colors Regular value pair pail d 1 QC Birthday Sale pair pail 1 J 85 J I 3 pair for Ladies' Ladies Silk Full Fun Fashioned Silk Hose Semi Hose Semi fon All the late Inte fall shades 1 45 i Regular value Birthday alue Birthday Sale pair pail 1 3 pair for Ladies' Ladies Silk Chiffon Hose Hose Hose-A A beautiful quality quality ity in late colors Regular 1 O value l Birthday Sale pair 1 Ji 19 l 3 pair for I Ladies Ladies' Guaranteed Service weight Ho Hose hose All All All the late colors color to choo choose e from We AVe recommend this hose hoseas hosea a as a aCi Ci very good school ho hose liose c. c Regular value Birthday Sale pair pail 79 C 3 pair for Bungalow Aprons Fast color gingham and percale Values to ri Birthday Ja Sale i 69 C Ct t FREE F R EE Ten Articles of Apparel F R E E I t IDRESS DRESS COAT HAT ACCESSORIES During our Birthday Sale we will give Free the following prizes First Choice of any coat in shop Second Choice of any dress Third Choice of any 1500 hat Fourth Choice of any silk night gown up to Fifth 1 1 L. L Ch Choice olce 0 of f any r l pair pall kid kd PI g gloves I oves Sixth Choice of any hand bag Seventh Choice of any Chiffon hose Eight Choice of any silk blo bloomers mers Ninth Choice of any silk hose Tenth Choice of any handkerchief With the purchase of every dollars dollar's worth of merchandise merchandise merchandise dise during the week of the Bilt Birthday day Sale you will be given a double ticket good for a chance on any of the above prizes You will keep the original and deposit the duplicate in a sealed box Saturday evening Oct 2 at eight o'clock the numbers will be drawn from the box and posted in the window You will be allowed until until until un un- til Monday l noon OctA to present your lucky number and claim the prizes New Fall Hats For Birthday Sale I Grouped f 1000 Values to Values to 1000 Values Large Black Velvet Hats with Colored Facings New Felts Small Felts Small colored hats of Lyons Velvet Truly a striking collection wisely chosen from the smartest makers I Pacific Art Hand Bags nags Needle a All AU the thc l late kite te Autumn styles t and colors aim alCin in these groups 1 l U Under-arm Under Pouch Pouch Marked l Price Boxes RULES OF BIRTHDAY SALE No C. C 0 O. D D Every Every Sale No final-No Mail Orders Orders- Orders Orders-No No o Exchanges No Approvals Sale Begins Promptly at 9 A. A M 1 Monday l Many items are arc not listed as space will not permit Extra salespeople to assure service BIRTHDAY SA l A OF i 1 FUR TRIMMED 7 j COATS 4 GROUPS 1000 Values to 1750 1675 Values to 2950 2500 Values to Values to Theres There's a distinctive charm to tOI these coats They are arc not the kind you you- see see ever every day Each one is in an outstanding triumph triumph- SPORT COATS COATS of of every description DRESSY COATS Trimmed COATS Trimmed wi with h all 11 the latest furs of the season MATERIALS Suede MATERIALS Suede Velours Bolivia olivia Fancy T T eP Mannish l w weave weave ave Fur Fabric and Plush Childrens Children's Apparel l at Greatest Birth Sale Birthday ay Dr Denton Sleeping Steeping Garments Sizes Garments Sizes 1 12 2 6 l J 1 12 years Regular values to Birthday Sale each Boys and girls Winter Weight Union Suits-A Suits v T fine quality and neatly made 8 g n C CI value to lo Birthday Birthday Sale Pair I Childrens Children's School Hosiery Hosiery All All sizes in colors color BroW Bros I and l Black A real se service vice hose Values to 35 1 lQ 10 lii Birthday 11 Sale 6 pair for Ladies Ladies' Silk Sill Underwear at Great Savings Ladies quality silk r Jj n Rayon Vests Vests Vests-A A real fine vest Nicel Nicely finished with lingerie shoulder strati Regular value C Birthday Sale Sal La Ladies ies Voile Night Gowns Gowns Trimmed Trimmed ith beautiful tithe f all ecru lace The voile is of the best quality m In n late lae ling lingerie rie shades Re Regular ular value 2 n Birthday Sale Ladles Ladies Silk Night Gowns and Combinations S beautiful gowns and Teddies of Crepe De Chine hade S Sto sn trimmed with fine laces All the pastes pastel to select from Values to 42 2 J Birthday Sale Salo |