Show X LIW a. a I To Lend Color eAlUS to the RA RAYON YON i U UN W HW flowered Striking Costume or patterns novelty in BERGSTROM B E R C S I R 0 M CO Lg nd heavy V Vest est A silks bilks Others developed f 1 25 1 Values 1 l in plain high colors or 01 1 I p Women's 1 8 31 Jo e 1 s el I Bloomers A pastal postal shades 2195 cy Values 1 l f g Specially priced PM THORLEY BUILDING CITY UTAH PHONE d J April Sale of New Spring Apparel April A NEW NEV MONTH NEW NEV SOCIAL SOCIA ACTIVITIES NEW NEV CLOTHES THESE RED REDUCTIONS BRINGS VALUES IN SMART AND SEASONABLE APPAREL THAT WILL lAKE MAKE BERGSTROM CO THE MECCA l OF THE FASHIONABLE WOMAN IAN WHO VI APPRECIATE THE U MOST IN STYLE AND QUALITY f BEGINNING MONDAY APRIL 12 CONTINUING TO SATURDAY APRIL 17 EXTRA EXTRAORDINARY ORDINARY REDUCTIONS IN UNUSUAL VALUES ARE RE FEA FEATURED IN A REDUCTION OF pF MODISH NEW SPRING SPRING a. a 11 COATS COALS DRESSES New in in Color Fabric and Line Smartly Fashioned of Georgette Georgett Refreshing in Spring Styles Developed In Crepes Satins Prints Printed Silks and M Many any Chip Chil 1 t tL 4 L Lovely ove I Y F Fabrics New Fabrics a b. b N New ew T. T Trimmings Trimmings- r II C Combinations All om b. b Ina ti ons- ons All S' S ST Sizes S T Touches h es o. o of f EI Elegant 4 Embroidery DRESSES DRESSES' r elY cry or 01 Summer 1 Fu Fur Flared r- r rare FI are d t m In Silks Silk s P Pi Prints t s and f t a St Strai Straight Line g ht Line ht-Line L. L lne or C Cape ape t Sport Flannels Values C Coats ats t ti W if m fi v. v F Viff 8 s' s M B Bif to 1500 15 00 Now y SPORT COATS if r c V sw v 1 V l 7 75 E 0 0 o V i Regular Values to 2500 2500 15 I f fi H AW 1 I 1 Now O. O JL i 5 A i Rarely is it possible forus for fi Wix V 1 f 1 y us to offer such desir I t COATS m f si able dr dresses at th the above price Tc M q 5 50 0 i j Regular l Values to 45 Now 24 4 i In DRESSES n Sati Satins Prints Geor t 4 i gettes and Flat Crepes y COATS COATS i Values to 2950 Now Nola Regular Now l Val Values f. f les to 4 7 50 0 1 3 75 I FROCKS Coat Modes 1 for the Miss the Miss the Woman the Matron Matlon and the F Of the Finest Types in Flat Crepes Stout Woman Exact Duplicate in Fabrics Style and Workmanship Workman Workman- and Satins in pastel and high colors color s for foi dinner ship of Coats now selling in other Stores at far more than these I. I r. y I and evening Values to 1 x Now Prices We planned Plan ed this sale to come ome just when every woman woman is is ko H f x i K 1 r y V I 9 looking for a Spring Coat Now is IS your chance Monday 0 HOSIERY S Smart C Calfskin a If s I Cut HATS HATS t r Girl Girls Girl's s 2 to 14 Years At April Sale Prices POUCH BAGS Ladies Ladies' Full Fashioned Silk Chiffon Hose In Tailored Dress Sport Types DRESS EVENT 5 25 All the wanted spring colors Including nude Reck Reek French Sunset Nude t Harvest T Toast and Black Biscuit Piping Reduced to 3 85 4 95 1 00 2 25 2 95 They Ther are really the smartest vouch bags bags bags' Regular value 29 have been able to offer at such a low price Vcr Very Special pair pail 1 Three Price Feature e in Charming Little 7 75 and and 1 0 VO 00 Bloomer Frocks for Girls 2 to 14 years ears Clear Th The e so soft it p pliable 1 la bl e ea calfskin If s k In of which J 1 I C h th they thera eY are I Three pair plaid Ginghams Colorful Prints Printed fashioned their lovely silk linings just the Ladies Ladies' Silk Hose A Real eal Service Hose Smart silks and straws in the seasons season's newest new new- Bro Broadcloth and Printed Such clever clev clev- correct size and in the colors that are most moil With a guarantee of satisfaction or a new er cr little pockets inverted plaits touches pair Twelve New Spring Shades est st styles les and colors Just the type trpe o of hat hatto embroidery Dresses of in vogue These are tan blue blu red green expressive 0 of f Bergstrom's Berg Berg- v Very It Reg Regular I Special e value fa I pair 1 n 5 O 89 JC c to lend d the finishing li touch ho to your S sport or the stroms strom's and and in addition to the l smart styles erg erg- grey and turquoise as well wen as black Some sire street costumes as wen well as dress outfits fabrics are arc so good good good-at at each price they have two compartments Three pair 2 45 These hats were formerly 4 priced to 1675 are much better and than is usually pos possible 51 bJ e a at t You only have to see these handsome handsom han hand handbags do bags to know their value U HL 1 |