Show I SOUTHERN UTAH DEVElOPMENT AND CEDAR CITY ClIA CHAMBER IDER OF COMMERCE O C LU Wm W W. Secretary We must learn to boo boost to to t to advertise Cedar Valley and Southern Utah W We will a accomplish results in building our country by getting the boosting habit which habit which is simply advertising what we possess pos pos- sess ess We learn that the of advertising has hasto lo to do with the elements clements of favorable attention on the part of those we would interest which as our subject is presented de- de into a desire and anda a a resolve to experience Therefore it IV behooves us in speaking or writing of our country to have in mind that we first must get favorable attention attention attention atten atten- tion to our claims Let us acquaint ourselves with facts regarding our resources seasons and attractions The TRUTH expressed in a n modest manner has never been improved im im- improved proved roved upon the as-the best way for us to receive favorable attention Having gotten favorable attention to the subject of our vall valley r its superior soil the soil the underlying water and pumping possibilities ties ties its its sub-irrigation sub our markets etc let us touch upon the details to some extent and mention the thc hospitality that is so natural to our people That new comers so long as they are desirable desirable de de- de- de citizens are taken into our social soda life at once and are welcome Let us bear in mind as we aim to interest people who come into our midst that what all humans are primarily interested interest interest- ed in is happiness Happiness for themselves and families This deals with the cheerful salutations you give the newcomer as you pass him on the road road road-it it has to do with the reception the new child gets in our school by other children as well as that given by the tea teacher her Let us meet the stranger with a smile and then let Jet us tell the prospective settler that these are our habits in this country country and and be not surprised if your you prospect is interested interested inter inter- ested in such a community where old settlers are glad to have one and shows it This process culminates in desire to come come to to live in a place where goo good l crops are to be had where had where good cas cash markets are sure where sure where ones one's children are treated with consideration and come home hom happy where happy where good neighbors make life worthwhile And so with this desire pulling at ones one's reason we will find that those approached will find a way way way-a a plan by which one can pull up stakes in the old surroundings surroundings can can say good bye byc to relatives and the old home home and and like the pioneer of old face ce westward westward west west- est est- ward or eastward as the case may be with fond hope and assurance assurance assurance as as- of better conditions hope and faith based upon the confidence you have inspired in him by a few simple and straight straightforward straightforward straightforward forward truths about our wonderful country Let us take the time and effort to sow seeds that will bring high minded and worthy to our valley valley that that posterity may look back and f pay our pay our fathers built better than they knew |