Show I lj Ui Uit t t f COMMON SENSE DEMANDS DEl INDIVIDUAL INITIATIVE FOR ELECTRICAL SERVICE ff iK t It is a tribute to the adaptability of American J business and to the common sense of our people t as ns well that in a short time a system of governmental govern govern- 1 j mental regulation has been evolved that leaves m management and operation to business enterprise Private management and operation retains an initiative and freedom rurel rarely found in governmental governmental govern govern- men mental tal burea bureaus u i I The Thc hi history tor of Americas America's growth and pro prosperity t might well vell be bc called a n history of the triumph of common sense ense Common Commo 1 sen sense e i 0 dictated a plan of government which would allow the he largest possible pos pos- sense in business r sible ible freedom to tu individual enterprise e Common sense 4 has shown how liow this freedom may mar be u used cd for the greatest good goodof t I of all I f In the electric light and power industry the common sense of individual initiative has enabled a business whose service and caul I earnings are governmentally regulated 1 to provide for an expansion r 1 sion of service ervice which has required nearly a billion dollars of new c capital pital each year ear The development of new uses for electricity in industry and the thc home has hus called for an immense program of construction To provide for this growing public need the power companies not only nl h have ve not added a penny to the tax tux burdens of the communities communities com com- I they serve but have actually yielded a constantly inI in in- in increasing I creasing total of taxes And with all these demands upon them with costs of f fuel material and labor constantly rising the they have achieved a Steady decline in electric rates i Foresight courage consummate skill in engineering and administration administration ad ad- j I ministration are merely tools with which the record of electrical i service in America has been made The force which made achieve achieve- t I i ment possible is found in the freedom of individual initiative and public confidence in the financial integrity and standards of service sert service ser ser- t vice of the companies I. I In this power of individual initiative lies the secret of the success success suc suc- cess cs not only of electric light and power companies but of every business where enterprise and faithful service receive their natural natural natural nat nat- ural rewards The common sense ense which has preserved this force for the growth of electrical service Fenice in America thus far fm will continue continue continue con con- to defend it against again t attacks in the future DIXIE DIVE POWER VER CO COMPANY IP NY 1 a Cedar City Utah I II |