Show To Visit 36 Key ney Centers 1 t 10 10 National sales meetings of the most elaborate te ever attempted in the automobile auto auto- mobile industry are bein being held again this year lear by the Chevrolet Motor Company with crews of factory of blanketing the country in a ai cries teries i of meetings that will bring them into direct contact with every dealer ealer and ass associate oct ate dealer denier in the United States Designed ove the dealer dealers relations with the p by schooling him liim thoroughly tn very phase of Automobile mer merchandising h and designed designed de de- de signed to further the company's spec 1928 sales program which h calls aHa for the outlet of more of-more more than a million units the meetings arc mc attracting at trading from every evely city town and ad hamlet in the country the more mON than 2000 people who make up the fac fac- tory and dealer selling organizations cf of If the tho Chevrolet t Motor Company R R. R II JI Grant Giant vice president in charts of sales and JI II It J J. J Klingler general sales manager will have charge barge of the two parties Mr Grant covering the f astern Kastern half huH of the country country coun oun try and Mr 11 Klingler the Western half If The itinerary will take the two parties into 10 cities in key kly centers throughout the country to which dealers in hr neighboring towns have e ready a access ess ginning Beginning with the meeting of oC New York on January 11 the meetings ate are continuing for ten weeks until the final on March Murch 22 22 Each ach meeting consists of oi a three hour afternoon lI followed b ban by bynn an nn m elaborate evening banquet while ample time has been blen provided f for far r dealers to take their individual lems lema up with the factory officials More than a carload of scenery props stage properties and special nl lighting equipment c are ale necessary r f.-r the presentation of the sales program in jn every cit city |