Show I Cordis v vv v y Old I 5 r f t rJ t h ms i. i 4 t k e eA I A f nr Gre Greeting eHn 3 r t n.-t t eri eA Vi ier for fora a Happy n pp y New Nev Year r I tr t- t bf J rsc r C 4 i By Dy ELMO LIMO SCOTT WATSON 1 T t WAS VAS some unknown wit wll 0 who tirade the lire statement re ro- recently that Hint Christmas greeting greeting greet greet- ing gels curds will cost COt I hla court coun country try 5 and that loll lees 4 not nol take Into account the time flute lost In trying to remember her ber to whom they should he writ Although It would be to estimate the tho value of ot the time lost In III trying to her ber ns as this wag suggests ts there are those who rim can testify to tp the tho fact that Hint Ms Ills estimate of ot Sr ns us the total cost of Christmas greeting greeting greet greet- ing curds Is o n modest one Olle If It not actually an on underestimate tc I Dealers In Christmas curds will tell you that lr their business has hus virtually doubled each ellch sue sue- year nr for the last five or six years Anil the sensors season of ot 10 1027 7 l will e exceed all nil others In the volume of ot sides sines One Oue wholesale denier dealer In III Christ Christmas Christians mils cord cards has reported that early In November NO his liU orders luau bad already passed the total timid each ellch week ek t aw saw n a steady Increase use over OUT the lie previous Ire week The number of Christ Christ- nuns mos cards used d In the Unit United cd States Slates IlIn long ago passed out of ot the mil in of millions million Into lisle billions If there Is anyone wire who can CUll testify to the till Increasing Increasing In creasing popularity of the custom of sending curd card It Is Uncle mull mall mon lie He will tell you Hint these guy gny little hits bits of Clift cardboard curd card board boord have doubled on nr trebled und mill quadrupled this burden on his back around time hose Time Was 1111 when jou ou could send n Christians card corll for 01 one cent Now t t costs casts two cents but hut not ct Ill even en this tills extra penny which soon runs Into the thousands of dollars for the Hie coffers of If the Post lost department hliS has bits diminished the till Hood flood of ot curds cards begins h to pour Ilour hit Into the Hie moll malls at ot the beginning hl of the till third 1 lk In III December und and continues until after January 1 1 For the Christians earth urt Is n 0 gift Rift Ih nl universal use for tor remembering ones one's friends nt at the holiday season Rich mind poor alike send them The social lender leoder huts has her hr cards of special de design engraved cd on costly vellum and unel sends them out ClIt b by the hundred The fhe working girl Irl buys buy's tiers hers at atthe atthe the ten and und and sends them theist out h by the dozen Count Hint dent mon man poor loor In friendship Indeed who I hits has never E received II ci n Christians c card jd j.d. r J Ard d some sonic complain of nn on of riches In this regard for fur the problem ns us suggested bythe by hy bythe hythe the wit In the opening paragraph of this article clE Is fa n a reul al problem t to n many How Ilov m ninny I tunes times have IIII e you jou looking through the stacks of cards Hint the moll mail mon iron brought you yuu during luring week k come across s one ont which held your attention mOrE than limn momentarily ns os you yuu Heres one from Mr sari Mrs Blank Did Old W we e send them their one this his year In III net the be custom of ot sending Christmas earths curds has hos become such sueh a 0 problem to tho those e conventional con on minded persons who ha have V er never fully realized the be meaning of the the the giver Ure ls lure Is statement that Hint they hu hove lm declined Never pr again lignin I 1 But the next year finds them adding their quota to the mountain jf rf f Christmas cards which pile lute up tip In poEt post offices throughout the land lunch Although lI h the Christians curd Is n comparative newcomer among Christmas traditions It canby can eun canby by lIy no menus means be he regarded as 08 nn an In Infant flint Industry The figures urs already cited prove Iro that Hint But ns us one regards the ng growth of he the Idea one wonders won won- ders sometimes how our forefathers ever lr mon man need aged to in celebrate cf Christmas without Christmas curds cards For Por It was only 81 Sl years vears Cars ago ogo In IS 18 O that the first fir ard first t. t nt rut least In III Inthe he the sense lint It wall the forefather of the present pres eat ent Christmas card l Men was idea was sent lit out not The man run who whir originated It II teas Sir Cole oil later Inter famous os ns n II social and reformer He Ile Iran already begun applying 1111 the flue fine arts to 10 man man- nii 1 was the thC pioneer In iii Illustrating childrens children's nooks hooks with woodcuts of ot famous s. paintings Tu Iut t where Sir Henry got gt the Idea idea It If It was not curl original with him him fur for his bis Christ urns mils en rd Is III not lint known LOUT tover cards curds and Illustrated writing paper had been popular In III Europe 1 for tor many jears In III Germany Illuminated curds were sent Rent Renton on un the feast nf of ones one's patron saint In ISH prune unknown person In III the till city of Leith Pent hind Is to have hate sent out New Years Year's curd cards to his friends hour hearing I us a laughing faro face rind mill the words A Gale GUill New few Your Year to Ye le lint hut since this did dill not 1101 lime hate a D 1 wide 11 circulation I It Is doubtful If Sir Ir Henry Jot gut the I Idea den there liE He nary may have hate pot jut It from the Ihl custom of l school io boys boy's of o writing Christmas Irr pieces on paper 1 which h decorated with lIh many scrolls ant and ouch much flourish of penmanship I Hut Butt wherever l Sir Ir I Henry got his Inspiration niter afler deciding to tn send out to tn iris his friends s shearing bearing hearing Iris his grind good wishes for their happiness nt ot he be went to J J. J C. C parsley linn a member of the academy In London for far UI the design nun h h 8 product was ns that shown at ot the head bend of this article n The rhE Herman III Influence II II Ill I'll Ie may be he seen In the till t style lI of nf leafy trellises which divide the earn card Into Inlo three panels The Fire smaller smelter slie panel show two t of the Ihl nets ads of or charity e feed feedIng ring Ing be the hungry and clothing tire till nuked and the IIII ut rill panel shows show's three c genera na of f II a fn faro fain ii lly ly party nt It the IIII festal hoard quailing their Christmas Christ Christ- mas mus cheer This card urt w I was as six hv hy four Inches colored 0 II hy h hunt hand and a n thousand were Issued For Tor some saute unexplained reason II 11 Issued his bis design under r the nom sum II dt de plume of Id Ix and ind the en card rd iron hears ra the line Published nt nit II Ili e h 0 Treasury Ollice 2 Old Ill Horn Street London Loudon Since this tills card hears bears the inscription on A Merry Christmas and a n Happy Huppy New Nett Year Vear ear to 10 You lout It i II fJ ti f y t Q utA 21 I for Y n. n pub tier en ng Ur tsar r p i r i f BeI thes es ord erd he co yes far 11 Jl I t 6 l 1 11 T B C MERRY CHRISTMAS Ac AND A w A HAPPY NEW YEAR c Copyright Gree C Cams Cam's of 7 Today da aI can CliO te Pe regarded ft as liS the lire first holiday greeting curd card ever er printed amid sent out as the forerunner forerun forerun- ner of If a II custom that tt was os to become world wide Strange to any Sir Henry Coles Cole's friends were werl not especially ally especially pleased at ot this remembrance an and l li It Is said lo to have received much criticism So he did not repent repeat the experiment and anil It looked as liS though the Christmas card carll Idea Idla was as to die a horning However lr In III the early early- sixties ornamented note nole notepaper notepaper paper and envelopes began to appear In the stationers stationers' shops hols around the holiday season aion nod the use e of ot these began to increase each year Next these designs were nore stamped stomped In III relief In tire the cen ren center renter n ter of n a cord with colored or embossed edges decorated h by stencil or by hy hand Thus Titus the business bust busi nets ness of ot making mailing cards got under n way slowly It IIO even slower IIlo In getting started In III America and ond It not until 1 jl that Hint the tire begin beginnings nines were apparent In this country In that Hint year jour Lotus Prang Prun n lithographer of Boston e exhibited samples of his flowered business curds cards at lit the Vienna exposition and they attracted considerable attention He lie had bad nn an agency e In h London and one of Ids his women to rl there her hr name minme Is unknown suggested 11 led to tn him blur Stunt he put 1111 a II greeting In place of the tIll name of nf his hie turn inn arid and Issue then them ns liS Christ mils cards This lone done the next year jear lIr so 11 that Hint ISi I marks murk the beginning begin begin- ning of ot the till Christmas card In to tits this country It w was as not until two wo years jears IlIr later Inter however r tire the Ch card Idea Idell became widespread ud this was due to the thC exhibits of such cards hv hy different differ cutter ent nt printers and ancl lithographers nt at tire tilE Centennial exposition In III Philadelphia Another forward step In the card cord business mess wn taken In 1579 when n II h coin cute puny pang which hind bud offered prizes for fur Christmas designs held an tin exhibition ef of It the best ones nines suh tutu milted In furl Dudley hey hall In London About this time Bone timen Bonen n II Huston coin company held n II similar exhibit at lit the first e Ariz- winner n was as given the 1111 sum suns of ot 2 IIII At t the he London exhibit It was Ill learned that Ih the majority of the prize 1 winners were 1 women n and two of them Kate rite nod lIlI Allen Alice Irs Inter became fun famous tannin for their Christinas curd card III dec de In la fact In III the early years of tit the Christmas Christians card hushes business before the Ihl demand for tor them hem resulted In urn mass ss production nn l more emphasis upon lit II than thin quality the Ihl curd card design was nits nn no Important piece e of nf creative art ort so po much so Sll thai that It luis has heir 1111 ul cold ald l that Tire The Christmas aana card n rte ed tit Id I'd 1 n II golden U a age w of t a art rt In the d decade trout 1 ISiS 78 to tn IS S 'S One line hl of lIp Hie rIO reasons IIII for fur this w 1 is as linn the exhibitions contests w were 1 being held I hv by the Ibe producers nf of q card nr were ere 1 Interest rl t In this form torm of ut art nail find minty tin new artists ts One lire of the till art ent e of ot tile the year wits was n I Christmas mus cen card ml arranged I by Louis Loul ut It the an Art galleries writes I one III Investigator In III the IIII ii history of th the earl card Tor w 8 years thereafter exhibitions were lre held lI with competitions In h the Hie artist lc ore merit riI and an popularity of the designs ninth 1 such uch tacit men ns PS Richard M. M 1 Hunt John Lit inn Fa fune rue and Louts Louis C C. Tiffany note tn Interested to act net ns liS judges The exhibition of ot ISSI 1881 curried n special feature The quantity of ot work that hat hitherto hud had found Its way to the Ihl tended to turn away u the best artists hut hue now iron their Interest was deliberately sought In la t the e hope of raising the level le of ot Christmas Christinas cur curd design two Twenty-two artists of first rank runk were wre stoned slotted to 10 paint designs and these were purchased and entered In the popularity contest t. t those whose work was shown was Ins K iI 11 II 1 tb field the he lean dean of American mum mural I painters J. J Alden Aden Weir And the collection wins was exhibited not only In New York but limit also ulso at ot tine the of nt Pine Fine Arts In Boston and at ot the Art Institute of Chicago But the tie late Influx of cheapness ranch and mediocrity proved too overwhelming for the run run- tinned Interest of the tine best artists III In Christmas Christinas curd designing Until the eighties the Illustration on the card art w us the main thing and the only reading matter was n a simple greeting or nn on appropriate haul motto to Then poetry on the cards arll became popular and It II became so popular that It I brought Into the Christ Christmas mils mas curd card field several noted poets pails On one nee oc oca a aslon slon Sion n a London Landon firm offered Lord horn T I n for 12 poems of eight lines inch each to In he h. used on nn Christmas cards but he de declined lined the th The Tire craze cin for poetry been became lire so sir n pronounced and li It I was used so 10 generously that thul finally the HIP of ot cards were forced for to 10 ml dace ru e a II limit t upon the lire verses and set that II limit III It at nt 1 I I s. Ihu-s. The lire religious motif ul III iris n u w was us popular from tire the beginning ns os late lull a O a one me dec declared lint the tile most popular of ref all 1111 Chri curd card designs was uns n a reproduction of rf till the II ty scene with as n the 1111 greatest ta Singe Since That Hint time various mm IN tint hal appeared In III aril trill until now lilY eve p jj of Christmas contributed d by hy ever r on our turns tint Camels the star In inn till the I cast t the till three IlmE wot men paten palm l trees roes buildings of ot decider oriental appearance the Seines In III stInt Iak where Christ was trims ham on un the first c tI the Yule Yuh leg and the ai are reminiscent of t till ilic Druids of or ancient Britain hull holly plum 1 puddings roast heir beef singers of Ill I'll carrels enrols rill English rear remind one of ur the Ihl good rd cheer of lit the English 1 i im e of ur Jolly old aid Santa tufts Clims in originally n II patron patr n an int but hut now thoroughly Amt urn one card tits this year Ur shows him over miter the tilE nw In III nn of or American trunk make en in many t the Ihl Is Isa Isn n II for fill tenth both hlll Mug tomato feasts and Is u n IIII Nor or do Christinas curds curls stop Step th Cadi Caen year ir sees n II new 1 hin lh new nety hl which are not 1111 espe ra 8 8 with s l lust louts In III 1 I He fire hI kens kens' eta i-en ten il was I e echoed dulIe on tin the cards the ret re h hul nl of oC Interest III 1 In ill In III recent years jears Irma has put tall all kinds of nr furniture hoop skirts mulls bonnets surd and huk husk Ing 1111 hoes on hlIS on our card nn nil acid last hist year as the 1111 result of tilt the great Interest 1 In III Ship modes modes' many a s slip ship west 1 stilling the Ihl cards lu JIM Iu- I nil as curds cards of the till lust IUSI w relied th ne he e of ot nas of ref III those this es days sn Sll d II do tint tills s years jear's 11 cards III Indicate II ol tit the IIII A Amerlean Amer- Amer lean Ian inn 1 than lain 1111 radio an d IL Ih the tiro lintel no ore uric tine to he till the nights II which lUll have lints thrilled the Ihl 1 untie n I the hI ps year ier ur Sports Sports- Inn lilli ino then lher r Place 1111 and ail It Is IN n nut n ual r-ual to In nm hurl on tin Christmas s ear earls s trims MIMIC of tit the Iii outdoor typos s of 01 o f This ibis however r I Is Ii trot not o II tv Idea 1111 1 sn 1 n hosting elk luel and y scenes at wee el e crl 1 on 11 Christian cards more moie than timely thirty years jears ars ago o s |