Show 10 TO RECEIVE N NATION TION o o Cedar CMar City as the Gateway to Utah's Scenic Wonders will be given wide nation advertising by the Pikes Peak Ocean to Ocean Highway Association As As- in its national newspaper advertising campaign publicity and booklets for 1926 distribution according according accord accord- I ing to Miss Elsie A. A publicity publicity pub pub- manager of the association who is spending some time in Cedar City and this section She is here for the pur of securing hand first in information information in in- formation and new pictures of this vicinity's attractions for the organizations organizations organization's organizations organization's organ organ- use in its forthcoming booklets book lets and magazine articles She has vis tied Zion National Park and will spend s some me time at Bryce Canyon Cedar Breaks Forest and the North Rim IUm of the Grand Canyon Canon before before be be- fore leaving for Los Angeles the western terminus of the highway It is the belief of II D. D Judson general mgr of the p P. P P. P 0 00 0 Highway Highway High High- way Association who also spent some time here this summer Miss Alias Steg- Steg man said that Cedar City and the scenic area about it can and will be developed into one of tho the most popular pop pop- ular ular ular-If if not the most popular popular tour tour tourist 1st centers in the country within the next few years There is no other point in the United States from which so many attractions of major importance import import- ance are so readily accessible to the motorist as from Cedar City Mr Judson pointed out while here Because Because Be De cause of these theo many attractions and the excellent to be had here Cedar City is considered one of the most moat Important points on the entire route Cedar City has already received I a considerable amount of advertising through the P. P P. P O. O 0 O. Highway Association Association As As- Miss said and I many tourists have been routed to this section this season The booklets Issued by the organization told of Cedar City and the scenic area about abut it the city was included on the map books and on th the maps which were printed in each advertisement the association association as as- used this year in nationally important newspapers The city has also been featured in a number of ofal ai al tides articles in the organizations organization's magazine magazine magazine maga maga- zine The Way of America The p P. P P. P 0 O. O. O Highway is the shortest route from New York to the Pacific Coast it has the lowest grades in the mountainous sections of both the tho east and west and goes through or near more places of scenic and andi historic importance of a nationally i known character than any of the other routes The highway guides its followers fol lowers near but not through the large cities of the country and thereby saves the tourist from much confusion confusion sion slon and loss of time because of fi n congestion Because of the highways highways highway's highways highway's high high- ways way's many assets over others it has become one of the most popular of the transcontinental routes and leading leading lead lead- ing highway experts have recently expressed expressed ex ex- pressed themselves of the conviction that this will be the greatest of the transcontinental highways of tho the fu fu fu- ture The road conditions on this route are aro as good if not better than those these if any other cross country fhe rhe he largest newspaper ader advertising ising campaign which the P. P P. P O. O 0 O. or any other highway organization has ever conducted was carried on by this as association association association as- as during the spring and summer sum sums mer of this season Miss said So fruitful of results has haa it been that more than twice the number of requests were received at head quarters quart quart- ers era than were received last year I Also all points along the highway have reported ft Ii great Increase in n g n traffic this year ear earThree Three automobiles are kept on the highway during the wh whole le of the summer by the association They are those of the general manager the publicity and advertising depart depart- ments Before the close of the season season sea loa son all three cars will have made a around around round trip over the highway from highway from New York to Los Angeles The maps map booklets and tourIst tourist tourist tour tour- guide booklets Issued annually by bythe bythe bythe the p P. P P. P O. O 0 O. Association are given out at all points along the route from the associations association's headquarters and from the leading travel bureaus in all the large cities of the country off the highway Next years year's booklets i will be the finest the association has hasI I ever ever issued I 11 |