Show t jl 14 WORLDS WORLD'S f DE J N RELIABLE 1 N i LARGEST tJ l QUALITY Selling Most We CHAIN GOODS ILiJA Buying y More We DEPARTMENT IT ALWAYS x Sell for Less i For Less Buy STORE AT LOW ati r. r ORGANIZATION c PRICES DEPARTMENT STORES J PRICE Begin QUALITY Price e is Wb what k A ask you pay accordingly you Quality determines intrinsic worth of f a thing yourself Is it Is it worth it offered for sale Price in some Som Stores is determined by How flow Do It No Quality at a price indicates a standard of value value- much will the public stand for fort F 0 OW w giving by which a store can be judged fudged Price if in all Stores Stores o of this Na wide Nation wide ion Institution Institution f Quality of the highest possible standard is given give tion is determined by a fair margin ln of profit pro pro- is en here for the smallest possible price fit on allow cost obtained by quantity buying NEW V SPRING MILLINERY l Price here first that benefit by H. H Quality is IS the first 0 thing Hung 0 looked for when means you our PRETTY STYLES STYLES LOW LOW PRICED 1 our quantity buying and second that you benefit bene bene- bu buyers ers are sel selecting ch g goods for o our r Stores Stores- t I fit rt I b. b by our b being a able bl e t to 0 d demand em an d qua quality Ity I. I I. I SPRING STYLES FEATURE and then th they inquire as to the PrIce price I Shapes Shapes Pokes Pokes turbans the off ace side effects ef ef- p Price nee alone I one is IS not a t true rue t O f b. b buying know buying know knowing ow- ow 1 f and novelties Q Quality ua JOt I i in lit n th the e goo goods d s we the 0 offer ff cr must must b be e 0 of f th the C 1 ing what you ge get for or what you pay is bein being heing serviceable ble kind C Considering that standard stands stand stand- Material Materials Materials-iFancy s hemp braid cloth straw r able to buy profitably and safely f There IS is 0 c s ly I an and crepe com combined ined Paris faille and Visca Visen ar and ard of quality our our prices are uniformly low ow greater no assurance of profitable and ana safe cloth I This is made possible because of the large requirements re- re re re- t I K bu buying ing than is afforded by our business Trimmings Amore Trimmin s ribbon cire sire ribbon flowers o of our many Stores and fruits policy raffia beads and various ornaments orna orna- a- a ments Q Quality ua I Ot y 0 of f th the e un unfailing f al 01 Ing ko kind In d h has as ma made d e th thousands thou thou- 0 U Price here is not fixed for fora a single day for Colors Color Mexico Colors MeX Mexico co Lacquer red deer oak wood sands of af cust customers mers for ou our Stores New customers cus cus- J and alike for fOT everyday everybody brown black black brown and all tomer tomeI'S navy the leading sh shades des are being added daily dally Pric permits you yon to buy from us with profit to Quality it should be is offered to the people yourself 98 4 4 98 and an d 5 90 of this as community I WHITE GOODS APRON DRESS FOR POR EVERY VERY WO WOMAN A notable offering of distinctive AT A SURPRISINGLY LOW 1 lUCE I f values values New New fresh and crisp crip goods P 1 A R 4 Pen Penco co Sheeting the grade that gives Our f r I company recently bought satisfaction n. n severI several sever sever- i I Th The e Sh Sheeting ee ti ng o. o of f Hi Highest g. g hest Standard al nl thousand dozen dozed of these handsome randsome w r 1 fr r- r n 81 inch unbleached f O apron at a n targe price i 63 arge Concession j Penco Sheeting DOC c yd 81 inch Bleached O This advantage ge Ds D's passed along Jong to you youat r d 7 HONOR Penco Penco Sheeting 69 Oil C yd I d' d MUSLIN at the following surprisingly low prices 1 I 71 inch unbleached A standard qua quality iI 1 N Nationwide a t. t Id I'd e Sheeting DOC 53 C yd Out Our allotment of these Apron sipron t dresses w ty for fer service and SHEETS affords s tai an attractive assortment to select sel se- z v satisfaction 71 by 90 torn size she tP Nationwide Sheets 1 69 each h cot cc from from-anil from and a savi saving you will never s Sold Only by bj 72 by 90 torn size f fc fee get t SIZe G. 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C Penney Co j I 1 23 3 f J j l f Strong Heart Sheets each A i f Bleached shrunk shrank I PILLOW CASES GASES C Colorful 0 I 01 f U 1 new ginghams h trod and s t f fA i a Y Py I 1 t to o 36 30 mc inches h eSt 42 by 36 torn size percales in n zeat eat new style Jyle effect effects Fancy JD ii Nationwide 39 C each i 6 3 Only 1 19 C anU figured percales checked che k d 1 rand and d t JG I 42 by 36 Pen Penco roo each tripe ginghams h ams I 44 42 4 by 36 Strong h ear t each are are colors and d deigns gas to please all 1111 Make blaKe your our selection early while th the Ms dis t playas play is most w complete and attractive t Large bath towels Soft and durable pair Jt Tale Take advantage of tl this tH opportunity to M ha ve ye C Bath Towels extra heavy money by selecting eJecting as many as OO I 18 by 36 p pair air you ou want at O 83 C MENS MEN'S SPRING SUITS Adrance Spring Styles I Distinctive spring suits hits stylish ti To lb woman who appreciates colors smart patterns superior values val- val style and qu quality lity at a saving ing this I t i ues nes A A brand new now display now awaits advance ad showing of new spring apt api ap- ap you ou All wool cassmere cassmere and aid unfinished par WIn wiD prove unusually appealing yV l in the seasons season's smartest smart smart- 4 New Neu shades new neu style features new T materials The Then est t c colors clors tors and patterns broken checks t will kill interest you while you yoa OD marvel at the remarkably and r low prices prices- Our buying policy is n responsible 1 Tailoring that assures the proper 1 for these savings ravings f r t- t Buying in enor enor- fit fitting ng garment arment and in consequence mows quantities for or the hundreds of i V VALL r clothing that will give the greatest Smart n new ets waver Waverly I y J J. J C C. I Penney enn n C Co w Spring hats hate of If all ey stores sores t and d' d cap p made of soft sh fe paying I satisfaction on over t the h e 1 longest peno period d f fur ur f felt es I styled t y 1 u I right ht light weight bt cas cassimere cassi- cassi l- l c cash we Of e sell to a our cus customers omers at V 4 of time seasons s best colors mere full satin fin lin prices price I lower than other st stores ores mU t I Genuine full leather er ed A good style ask and the choice of the m market is Model a are ZU Illustrated single breasted breast sweat All Al silk remarkably priced selections ours thus affording you ou the choicest bands and binding ons ed three button style with three Three- at 1 quarter loo loose belt 2 1 5 Coats Coats Suits Dresses Only 1 49 98 Others 1975 2475 29 15 I 5 Let us be your jour hatter Let us be jour your hatter Prices ranging up from 12 1275 12 75 MENS MEN'S DENIM MEDIUM WEIGHT ALL LEATHER SHOE BROE FOR EVERYBODY OVERALLS UNIONS J. J C C. C gives Penney Co all leather shoes wear well Our sturdy foot footwear Percales Y yd d. d Hinds Honey and 1 service wear long and satisfaction Buy shoes from your us Almond Cream j Play Suits FOR MEN FO FOR FOR R S Shirting h nc yd d Canvas Gloves lOc WOMEN Sh Shaving a S Soap I Work Shirts Heavy work war k S shoes h oes 29 8 Pat Strap low Jow heel r Apron Gingham yd d Leather Face ace Gloves Brown Strap med low heel Safety e. e tv p Pins Dress 1 3 Mens Men's Jen s S Scout cou t Sh Shoes oes it 98 Brown strap med heel 98 Outing Flannel yd Jersey Gloves 1 B d it Shinola 8 dens Men's 1 e ns Dress Shoes 3 98 Brown rown 0 Oxford x f a med me d h heel ee 1 of 98 Facto Factory 12 1212 2 1 e I Gloves Pat grey trim low Jow heel Luxor Powder er All An Leather 4 Thread Mens Men's new Brogue Shoes Gauze Sport Oxford low heel gc Crochet Cotton 3 for Women's Tooth Paste 23 e Work Sox 2 for Lisle Hose HOlSe Oil Cloth yd Double Mesh KIDDIES BIDDIES SHOES Women's Wool 00 1 S Sox ox Hair Hall Nets 3 f for or 5 C Black Kid hid Plain Toe s Cotton Hose Bose 2 2 Soap Sizes Women's omen S Silk I Hose Woodbury's 0 o Ib lIr S Soap soap Dress Sox 2 for small smaIl 2 to 5 5 Childrens Children's Hose Pins Lisle Dress Sox medium 5 2 1 to 8 2 5 t Foot Cultures ul tures' tures Borax Lunch Ch Kits Silk Sox large lI Naptha Laundry Soap 6 Toilet Paper roUt roll ALL MAIL ORDERS FILLED SAME DAY AS THEY ARE RECEIVED o wr c 4 |